(Senior) Growth Product Manager (any gender)

TN Germany; München; Hybrid; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic product manager to drive growth and conversion initiatives for its leading fitness app. In this role, you will collaborate with a talented team to enhance user experience and profitability through innovative strategies. With a focus on agile methodologies and a customer-centric approach, you will lead initiatives that optimize conversion rates and engage users emotionally. This exciting opportunity offers a chance to make a significant impact in the health and fitness space, while enjoying a flexible work environment and holistic benefits.

Leistungen

4-day workweek option

Flexible hours

Freeletics coach memberships

Mental wellbeing support

Bike leasing

Transport allowance

Language courses

Modern office with rooftop terrace

Choice of MacBook or Dell Laptop

27 vacation days plus 15 public holidays

Qualifikationen

• 5+ years of experience as a growth-focused product manager for B2C products.
• Strong skills in prioritization and process optimization.

Aufgaben

• Drive product delivery for a global application with a cross-functional team.
• Identify areas for optimizing conversion rates across various channels.

Kenntnisse

Product Management

A/B Testing

SEO

Conversion Rate Optimization

Agile Methodologies

Communication Skills

User Experience Design

Tools

Jira

Confluence

Jobbeschreibung

Job Description:

Our vision at Freeletics is to show the world that with the right tools, mindset, and coaching, anybody can build a consistent, lifelong fitness habit and actually enjoy it. That’s why we build holistic digital health and fitness products that help people develop a strong, healthy lifestyle. For life. By combining AI technology, sports science, and motivational tools, we’ve created Europe’s #1 fitness app and a truly unique movement in the health and fitness space - with a passionate community and over 57 million users worldwide.

We are seeking a dynamic and results-driven (growth) focused product manager to join the Freeletics team. You will contribute in shaping the future of our team and the company. You will be driving product delivery for a global application, working with a talented cross-functional team of UX Designers, Engineers, and UX researchers. Your focus will be on driving conversion initiatives to increase growth and profitability, ensuring a user experience aligned with our mission, vision, and strategy, and bringing delight to our customers.

Your Responsibilities

• CR Optimization & Monetization Initiatives: Identify areas for optimizing conversion rates across web, app, organic & inorganic channels, increase traffic organically via SEO, and focus on improving conversion through content, emotional engagement, and positioning.
• Roadmap Prioritization & Optimization: Co-define and manage roadmap topics considering all factors, including monetization metrics and benchmarks.
• Cross-functional Team Leadership: Co-define, drive, and monitor KPIs, lead the cross-functional team in alignment with strategy, and leverage project management skills for execution.

Your Profile

• Proven experience (ideally 5+) as a growth or conversion-focused product manager for B2C products with a successful track record.
• Ability to operate in an agile, dynamic, and collaborative environment.
• Strong skills in prioritization, A/B testing, and process optimization.
• Expertise in B2C app growth with a customer obsession mindset.
• Excellent communication and interpersonal skills.
• Creative flair and a bias for emotional/psychological design thinking to craft compelling user experiences that drive conversions and monetization.
• Understanding of the software development cycle and experience with agile tools like Jira and Confluence.
• Nice to have: Experience with health, fitness, or wellness digital products or initiatives.

Your Benefits

• Competitive salary and pension with regular reviews.
• Work-Life Balance: 4-day workweek option, hybrid setup, flexible hours.
• Holistic benefits including Freeletics coach memberships, mental wellbeing support, bike leasing, transport allowance, language courses, and more.
• Self-determined career development.
• Modern office with rooftop terrace, healthy food, latest tech, diverse training, showers, laundry service.
• Regular company events like hikes, parties, offsites.
• Choice of MacBook or Dell Laptop.
• 27 vacation days plus 15 public holidays.
• Bi-annual hackathons for tech and non-tech teams.
• Relocation support for visa and moving costs.