Marketing Analyst (m/f/x)

TN Germany; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading company in home furnishings is seeking a Digital Marketing Manager for a hybrid role. You will manage digital channels and a substantial advertising budget, optimizing campaigns to enhance customer engagement and business outcomes. This role requires strong analytical skills, a quantitative background, and the ability to thrive in a fast-paced environment. Join a diverse team committed to innovation and customer satisfaction.

Qualifikationen

• Prior experience in digital marketing or management consulting valued.
• Experience with performance marketing is a plus.

Aufgaben

• Manage a multi-million dollar monthly advertising budget.
• Analyze and monitor campaign performance to improve ROI.

Kenntnisse

Analytical Skills

Business Acumen

Critical Thinking

Ausbildung

Bachelor's degree in a quantitative field

Tools

SQL

Python

R

Jobbeschreibung

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Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

This is a full-time hybrid role: Monday to Thursday in the office, Friday - remote.

What you will do

1. You will be responsible for a portfolio of digital channels (Google, Meta, Pinterest, Apple) that drive visits and revenue to our multi-billion dollar business.
2. You will manage a multi-million dollar monthly advertising budget, aiming to grow our customer base and maximize customer lifetime value for long-term profit.
3. You will operate our advanced tools to build campaigns, optimize performance on platforms such as Google Ads, Microsoft Bing Ads, Meta ads, Pinterest Ads, and Apple Search Ads.
4. You will leverage technology to improve business outcomes, identify areas for enhancement, and implement solutions.
5. You will collaborate with Ad Tech, Data Science, Engineering, Storefront, and Business Intelligence teams to develop innovative, value-added products that enhance business value and customer satisfaction.
6. You will use analytics to identify trends and develop data-driven solutions to complex business challenges.
7. You will analyze and monitor campaign performance, identify trends, and optimize to improve ROI.

What You Need

1. A Bachelor's degree in a quantitative field such as math, sciences, engineering, economics, or business.
2. Prior experience in digital marketing, management consulting, startup/tech, finance, or strategy with an analytical focus is highly valued.
3. Experience with performance marketing (shopping, text, social media, display, app install ads) is a plus.
4. Strong business acumen, results-driven mindset, and ability to quickly grasp KPIs and metrics to find performance improvements.
5. Strong quantitative analytics skills with a technical inclination; familiarity with SQL, GBQ, Python, or R is preferred.
6. A mindset of ownership, ability to thrive in a fast-paced, ambiguous environment, and a proactive attitude.
7. Excellent critical thinking and stakeholder management skills, with the ability to communicate complex ideas and influence senior leaders and cross-functional teams.
8. Excellent written and spoken English skills; German language skills are a plus.

Wayfair is one of the world's largest online destinations for the home. Whether at our headquarters in Boston or Berlin, or in our warehouses and offices worldwide, we’re reinventing the way people shop for their homes. Committed to industry-leading technology and creative problem-solving, we believe Wayfair offers rewarding career opportunities. If you seek rapid growth, continuous learning, and dynamic challenges, you'll find an exciting career here.

We celebrate diversity and are committed to an inclusive environment. Wayfair is an equal opportunity employer and does not discriminate based on race, color, ethnicity, religion, sex, national origin, sexual orientation, age, disability, or other protected characteristics.

Your personal data is processed in accordance with our Candidate Privacy Notice (/careers/privacy). For questions or to exercise your rights under privacy laws, contact us at [contact information].