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A leading company in the tech sector is seeking a Social Media Strategist to oversee global content creation and strategic planning across major platforms. The ideal candidate will have a strong background in social media strategy, excellent communication skills, and the ability to manage multiple projects. This role involves collaboration with PR teams and influencer engagement to enhance brand presence and campaign effectiveness.
Responsibilities: · Responsible for global strategic planning, content creation, and post planning of major social media channels such as Instagram, Twitter, Facebook, TikTok, youtube · Analyze available insights, generate new insights to define social campaign and platform strategies. Lead social content planning and rollout schedules for specific campaigns as well as always on content· Responsible for global and local social capability build. Identify and measure KPIs and metrics for global and local social platforms and social campaign. Review and evaluate local social strategy, content planning and executing, community engagement. Continuously track and report global and local country social platform and campaign to improve performance· Lead global and local lifestyle influencer engagement strategies and execution to support new products, brand campaigns and other social media activities· Work closely with PR team to activate global and local tech media and influencers (KOL and KOC) at social media channels· Collaborate with IMC and other departments to manage brand and product communication KPI
Qualifications: · Bachelor’s Degree in Marketing, Communications or related field. · English communication is a must, German is preferred· At least 5 years’ experience in global or regional social media strategy and content development· Strong communication, multi-tasking and problem-solving skills· Clear comprehension social best practices and digitally· Painstaking attention to detail and project management· Creativity, attention to detail, and strong organizational skills· Ability to work both independently and in a team.· Knowledge of paid social platforms is a plus