Product Enablement Specialist - SAP Signavio fmd

LeanIX; Berlin; Hybrid; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An innovative company is seeking a Product Lead to drive user acquisition and onboarding strategies within a dynamic team. This role offers the opportunity to work on impactful projects that enhance user experiences from first impression to purchase. You will lead a talented team, collaborating with engineering, data, and marketing to refine automation tools and improve measurement capabilities. Ideal candidates will have a blend of marketing technology experience, product management skills, and a proactive mindset. Join a forward-thinking organization that values high ownership and visibility in a role that directly influences business outcomes.

Qualifikationen

• Experience in marketing technology and user acquisition.
• Strong background in product management for data-driven products.

Aufgaben

• Lead the vision for user-acquisition automation and measurement.
• Collaborate with cross-functional teams to enhance acquisition tools.

Kenntnisse

Marketing Technology

User Acquisition

Marketing Automation

Data Analysis

Product Management

Data Science

Machine Learning

Jobbeschreibung

We are looking for a Product Lead to join our Acquisition & Onboarding team.

Acquisition & Onboarding is a new sub-group in the Consumer Product group focused on new-user experiences of Wolt, from first impression through first purchase. We maintain platforms that automate user acquisition; build market and attribution models; drive organic search improvements; and fine-tune user onboarding and first-purchase experiences in our consumer apps and website.

As a Product Lead for Acquisition Automation, you will set the vision for a technical team focused on user-acquisition automation & measurement. You will work with a cross-functional team of talented colleagues in engineering, product, data, and marketing in a highly impactful role. You’ll lead multiple projects and collaborate with business and operations stakeholders worldwide to enhance our acquisition automation tools and improve our attribution & measurement capabilities. Your primary team will consist of product managers within our product organization.

This role can be based in Helsinki, Berlin, or Stockholm, or remotely in Finland, Sweden, Germany, Denmark, or Estonia. We also offer relocation support for candidates outside these countries.

Our humble expectations

You could come from various backgrounds, but ideally, you have:

• Experience in marketing technology, including user acquisition, marketing automation, and measurement setups.
• Previous experience in product management, preferably in data-driven products.
• A blend of data analysis skills, engineering understanding, design sensitivity, and business acumen, combined with a proactive, entrepreneurial mindset.
• Experience with data science or machine learning projects is a plus but not mandatory.
• An interest in partnering with marketing teams and managing internal stakeholders.
• A desire for a high-ownership, high-visibility role with direct impact on the company's bottom line.