Global Brand Manager (m/f/d) - Specialty Neurology

Merz Therapeutics; Frankfurt; Hybrid; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading pharmaceutical company is seeking a Global Brand Manager for Specialty Neurology to shape and execute brand strategies at a global scale. The role involves collaboration with cross-functional teams, market analysis, and the implementation of marketing campaigns to enhance patient outcomes. Join a family-owned business dedicated to improving lives through innovation.

Leistungen

Hybrid work model

Attractive remuneration with extensive social benefits

Employer-subsidized benefits

Modern workplaces and company restaurant

Qualifikationen

• Proven experience in global strategic marketing, ideally with launch experience.
• Ability to work effectively in cross-functional teams.
• Proficiency in market research and competitive analysis.

Aufgaben

• Develop and implement a global brand vision and positioning for new assets.
• Collaborate with cross-functional partners to develop patient journeys.
• Monitor brand development and competitive landscape.

Kenntnisse

Strategic thinking

Commercial acumen

Collaboration

Communication

Project management

Market research

Ausbildung

Degree in business or related field

Jobbeschreibung

Global Brand Manager (m/f/d) - Specialty Neurology

As our Global Brand Manager (m/f/d), you will play a pivotal role in shaping and executing the vision for our new Assets at a global scale. You will be responsible for developing comprehensive brand strategies, collaborating with the cross-functional Global Product Team (GPT), and ensuring our product resonates across diverse markets worldwide. Your expertise in market analysis, patient insights, launch planning, and execution will be crucial in achieving our growth ambitions.

YOUR TASKS

1. Develop and implement a global brand vision and positioning for our new assets, including creating and executing the global brand plan as part of the GPT’s overall asset strategy.
2. Formulate and apply brand strategies and commercial tactics based on patient insights and market analysis.
3. Collaborate with cross-functional partners to develop patient journeys and multi-dimensional profiles, focusing on identifying knowledge gaps and creating action plans to address them.
4. Design global marketing campaigns and materials, ensuring alignment with brand objectives, and work closely with Market Research to test and optimize marketing materials.
5. Support Medical Affairs in developing global medical strategies and provide marketing input, such as developing and executing congress plans for brand representation at global events.
6. Implement digital strategies supporting the global brand strategy in collaboration with a creative agency you manage.
7. Participate as a member of the global cross-functional GPT, actively representing commercial viewpoints in discussions and decision-making. Lead the commercial sub-team to ensure GPT decisions are implemented.
8. Monitor brand development and the competitive landscape, creating mitigating actions with the GPT.
9. Maintain customer proximity through regular visits and participation in key events.
10. Gather and utilize feedback from affiliates, regional marketing managers, and partners on market needs, best practices, and regulatory challenges to ensure successful local brand plan execution.

YOUR PROFILE

1. Degree in business or a related field with relevant experience in the pharmaceutical industry.
2. Proven experience in global strategic marketing, ideally with launch experience.
3. Strong strategic thinking and commercial acumen to develop and implement global strategies.
4. Excellent collaboration and communication skills in English; additional languages are a plus.
5. Ability to work effectively in cross-functional teams.
6. Experience in developing and implementing marketing strategies.
7. Strong project management skills.
8. Proficiency in market research and competitive analysis.

Your Benefits

• Individual career development in a purposeful role: improving patients' quality of life!
• Hybrid work model supporting work-life balance.
• Attractive location with good transport links, modern workplaces, and a company restaurant (€4.15/menu).
• Global family business with flat hierarchies and an open, respectful culture.
• Attractive remuneration with extensive social benefits.
• Employer-subsidized benefits such as WellPass (€17.90/month), Germany ticket (€10/month), Corporate Benefits, and JobBike (local benefits may vary).

About Us

Discover our benefits here. Welcome to Merz Therapeutics, a leading pharmaceutical company dedicated to helping people with movement disorders, neurological diseases, liver diseases, and other health conditions regain their quality of life.

We are a family-owned, value-driven company with over 110 years of history, now a global innovation leader with products in more than 90 countries. Our goal is to improve treatment outcomes worldwide, reducing suffering and enhancing lives through relentless research and development.

Join our international Merz Therapeutics family and help us achieve "BETTER OUTCOMES FOR MORE PATIENTS". For more information, visit https://www.merztherapeutics.com/.