Field Marketing Specialist DACH (a)

Role Overview

The Field Marketing Specialist will support the planning, development, and execution of regional marketing initiatives designed to generate opportunities within AMDT's target industries, specifically in our DACH territory. Serving as the key point of contact for Field Marketing in the assigned region, this role involves close collaboration with the local Sales Team to align marketing efforts and plans with sales objectives and territories. By understanding the unique characteristics of sales territories, the Field Marketing Specialist will effectively execute initiatives aimed at achieving lead generation and pipeline goals.

Your Tasks

• Execute targeted regional marketing plans that integrate marketing programs with regional opportunities, including field events, online events, trade shows, industry associations, digital campaigns, and local PR activities to generate leads, build the sales pipeline and accelerate opportunities for the field.
• Support outbound and inbound marketing initiatives, including content creation and 3rd party promotion, digital campaigns, lead generation, and event execution.
• Collaborate with vendors to implement promotional events and campaigns, managing the production of major marketing materials by liaising with printers, sponsors and other stakeholders.
• Plan, execute, and manage co-marketing initiatives and campaigns in close cooperation with the Regional Sales Team and the (global) Marketing Team.
• Assist in managing and implementing demand creation and lead generation activities to develop qualified sales leads and enhance brand awareness.
• Monitor and report on field marketing program performance against sales and demand generation objectives, identifying opportunities for improvement.
• Maintain and update reports, spreadsheets, databases, and inventories with relevant statistical, financial, and non-financial information.
• Conduct vendor evaluations and market research to support marketing initiatives.

Your Profile

• A minimum of 2 years of experience in B2B Marketing, Field Marketing, Events Management, ideally for a tech or industrial software company.
• Advanced business proficiency in German and English.
• Proven track record of executing successful marketing events and campaigns in DACH territory.
• Demonstrated success in achieving lead generation and pipeline creation targets.
• Understanding of B2B marketing strategies, particularly in industrial automation or software solutions.
• Proficiency in developing and managing marketing plans, marketing communication, and digital campaigns.
• Highly organized and proven project management skills including ability to manage multiple projects, meet deadlines and set priorities.
• Ability to travel up to 30%.

Nice to have

• Experience in industrial automation or B2B software industries.
• Practical knowledge of Salesforce and HubSpot.
• Strong analytical skills for tracking, reporting, and optimizing marketing initiatives.

That sounds like you?

Then don't wait any longer and send us your resume. We are looking forward to the exchange with you!
Chiara Germani is your contact person.

Reasons to become part of AMDT

• Transformative Opportunities: Be part of a transformative company undergoing dynamic changes, offering numerous opportunities for growth and development.
• Inclusive Culture: Join a diverse and supportive community where your contributions are valued, and collaboration thrives.
• Flexible Work Options: Work how you work best—remotely, hybrid, or from our state-of-the-art office.
• Future Security: We invest in your future with a comprehensive pension plan, contributing 20% towards your direct insurance (deferred compensation).
• Celebrating Milestones: Enjoy special bonuses and gifts for significant life events like marriage, the birth of a child, or your 10-year anniversary with us.
• Wellness Programs: Prioritize your well-being with monthly relaxation sessions in Landau to help you unwind and recharge.
• Sustainable Commutes: Promote a healthy lifestyle with JobRad, our bike leasing program, for an eco-friendly commute.
• Continuous Learning: Access Preply for easy language learning, supporting your personal and professional growth.

Contact us