Manager, Customer Story Development, EMEA

TN Germany; München; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in the SaaS/Enterprise Software sector is seeking a Manager for Customer Story Development. This role involves collaborating with stakeholders to capture customer success stories, manage content production, and promote the program's value. The ideal candidate will have extensive experience in customer advocacy, strong communication skills, and a passion for AI and innovation.

Qualifikationen

• 8+ years in IT and cloud industries in customer advocacy or marketing roles.
• Experience with AI integration in workflows or decision-making.

Aufgaben

• Conduct interviews with customers to extract their stories.
• Oversee the entire content production process.
• Maintain the target customer list and manage stakeholder buy-in.

Kenntnisse

Stakeholder Management

Sales and Persuasion Skills

Interviewing Skills

Storytelling and Narrative Development

Project Management

Content Creation and Quality Assurance

Vendor Management

Effective Communication and Collaboration

Industry and Solution Knowledge

Adaptability and Multitasking

Jobbeschreibung

The Manager, Customer Story Development is a key player in the Customer Marketing team responsible for identifying target customers, capturing their success stories, and delivering top-notch content. They collaborate with various stakeholders across the business in EMEA to build and maintain a target customer list, pitch the program's value, conduct in-depth interviews, and own the end-to-end content production process.

Key Responsibilities:

1. Customer Interviews: Conduct interviews with customers to extract their stories, understanding their journey and technical/business details, ensuring a broad perspective for different outputs.
2. Managing Content Production: Oversee the entire content production process, define deliverables, manage approvals, and ensure content meets ServiceNow quality standards.
3. Customer Blueprints: Maintain the target customer list, manage stakeholder buy-in, and collaborate with sourcing teams to build the list.
4. Pitching Customers & Sales Teams: Promote the program's value to customers and sales teams to encourage participation.
5. Managing Vendors: Ensure external agencies deliver content aligned with ServiceNow messaging and style.

Skills and Capabilities:

• Stakeholder Management
• Sales and Persuasion Skills
• Interviewing Skills
• Storytelling and Narrative Development
• Project Management
• Content Creation and Quality Assurance
• Vendor Management
• Effective Communication and Collaboration
• Industry and Solution Knowledge
• Adaptability and Multitasking

Qualifications:

• Experience with AI integration in workflows or decision-making
• 8+ years in IT and cloud industries in customer advocacy or marketing roles
• Proven success in delivering compelling customer stories
• Experience working with executives and large brand customers
• Strong EMEA market knowledge in SaaS/Enterprise Software
• High energy and proactive personality
• Excellent cross-functional communication skills
• Passion for AI and Innovation