Influencer Marketing Manager

Everreach Labs; Köln; Remote; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

An innovative company is seeking an Influencer Manager to shape their engagement strategy with influencers and content creators in the gaming and Web3 space. This remote role involves collaborating with marketing and community teams to build relationships and execute campaigns that enhance visibility for their flagship title. The ideal candidate will have a strong background in influencer management, particularly within the video games industry, and possess excellent organizational and analytical skills. Join a forward-thinking team and make a significant impact on the success of an exciting new project.

Qualifikationen

• 4+ years of experience in influencer management, ideally in video games or Web3.
• Strong understanding of marketing trends in the gaming industry.

Aufgaben

• Build and execute the overall Influencer Strategy for the brand.
• Develop influencer campaigns to boost game visibility and engagement.

Kenntnisse

Influencer Management

Marketing Strategy

Analytical Skills

Project Management

Collaboration

Communication Skills

Jobbeschreibung

The Influencer Manager, reporting to the Head of Marketing / Community, is a key member of the Everreach Labs global marketing team, working to shape our engagement strategy with Influencers, Content Creators and Streamers in both the Web2 and Web3 / Blockchain space.

A remote role, you will work closely with the Marketing, Community and Social teams to own the influencer strategy and plans. With your efforts to identify the right influencers & content creators, you will have a direct impact on the success of Everreach Labs upcoming flagship title, REVENGE.

KEY RESPONSIBILITIES

• Build the overall Influencer Strategy and maintain strong relationships with Content Creators to foster successful collaborations in line with Marketing and Product plans.
• In partnership with key internal stakeholders, build a candidate pool of international influencers, Twitch Streamers, YouTube creators and Web3 KOLs who can carry the brand message in the right way.
• Develop and execute influencer campaigns to drive engagement and boost game visibility.
• Manage budgets and recommend investment requirements to hit core KPIs.
• Analyse performance of the partnerships and measure ROI.
• Project manage the influencer strategy & execution (across Nano, Micro and Macros).
• Regularly align with community teams to establish a current understanding of reputation, perception, and performance of influencers.
• Work with Management team & Legal dept to negotiate and manage contracts with agencies and individual influencers.
• Conceptualise and implement processes.
• Regularly report on progress and status updates to management.

KNOWLEDGE, SKILLS & EXPERIENCE

• 4+ Years of experience in influencer management, ideally in video games, Web3 and / or entertainment.
• Strong understanding of the latest trends in marketing and influencer management within the video games industry.
• Strong contacts and knowledge of Twitch (in particular), streaming culture, and current gaming trends.
• Outstanding organisationnal skills, and the ability to handle multiple projects at the same time.
• Understanding of cultural differences within different markets and how these impact marketing, strategy, and plans.
• Great collaborator and an ability to build strong relationships.
• Analytical and data driven mind set.
• Excellent English skills, written and verbal, additional languages a plus.
• A pro-active and positive “can do” attitude.