CRM Strategy Team Lead - Reactivations (m/f/x)

TN Germany; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading company is seeking a CRM Strategy Team Lead for Reactivations to drive customer engagement across multiple markets. This role involves developing strategies, leading a team, and optimizing customer journeys to maximize Customer Lifetime Value. Join a dynamic environment with opportunities for growth and competitive benefits.

Leistungen

Competitive compensation

Relocation support

Flexible working

Opportunities for personal growth

Qualifikationen

• 7+ years in CRM or lifecycle marketing with a focus on customer journeys.
• Proven experience leading marketing teams and influencing stakeholders.

Aufgaben

• Define and lead strategies for customer journeys.
• Create and optimize tailored journeys using data insights.
• Set KPIs and continuously improve campaign performance.

Kenntnisse

Leadership

Data Analysis

Communication

Jobbeschreibung

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CRM Strategy Team Lead - Reactivations (m/f/x), Berlin

Client: HelloFresh

Location: Berlin, Germany

Job Category: Other

EU work permit required: Yes

Job Reference: 1e40d693cd02

Job Views: 2

Posted: 11.05.2025

Expiry Date: 25.06.2025

Job Description:

About HelloFresh

HelloFresh is a dynamic and innovative company committed to delivering exceptional customer experiences. The International Reactivations department is responsible for winning back former customers across 17 markets and 8 brands, employing all available channels including CRM and paid channels.

Role Overview

As the CRM Strategy Team Lead for Reactivations, you will lead the strategic vision and execution for re-engaging customers across multiple markets and brands. Your goal is to maximize Customer Lifetime Value (CLV) through cross-channel campaigns aimed at reactivating canceled subscriptions.

This role involves defining overarching reactivation strategies, developing customer journeys, and leading a team of senior marketers. You will collaborate with various stakeholders to create personalized campaigns that foster customer relationships and deliver measurable business outcomes.

We value diverse experiences and encourage candidates who are eager to grow and make a difference at HelloFresh.

Responsibilities

1. Strategic Vision & Leadership: Define and lead strategies for customer journeys, and inspire your team.
2. Customer Journey Development: Create and optimize tailored journeys using data insights.
3. Creative Storytelling & Communication: Develop compelling communication strategies and collaborate with creative teams.
4. Performance Optimization: Set KPIs and continuously improve campaign performance.
5. Cross-Functional Collaboration: Work closely with other teams to ensure campaign success.

Qualifications

1. Leadership & Team Management: Proven experience leading marketing teams and influencing stakeholders.
2. Strategic & Creative Expertise: 7+ years in CRM, lifecycle marketing, or related fields with a focus on customer journeys.
3. Customer-Centric & Data-Driven: Strong understanding of customer behavior, with proficiency in data analysis.
4. Performance-Driven: Experience in setting and tracking KPIs for full-funnel strategies.
5. Collaboration & Communication: Excellent skills in teamwork and stakeholder communication.

What We Offer

• Join a rapidly growing tech company in a diverse, global environment.
• Competitive compensation, benefits, relocation support, and flexible working.
• Opportunities for personal growth, learning, and well-being support.

Application Process

Please submit your application with salary expectations and earliest start date. Our team will review and respond within 5 business days.