Senior Marketing Manager (m/f/d)

TN Germany; Freiburg im Breisgau; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in VR and AR solutions is seeking a Senior Marketing Manager in Freiburg. The role involves driving marketing strategies, community engagement, and collaboration across departments to enhance brand presence and market share. Join a diverse team and contribute to innovative technology that transforms industries.

Leistungen

Competitive salary

Relocation support

Hansefit

Subsidized lunch

Team events

Office snacks

Gourmet coffee

Modern office

Qualifikationen

• Minimum 5 years of experience in complex B2B marketing.
• Strong background in solution marketing and account-based marketing.

Aufgaben

• Drive thought leadership and develop sales playbooks.
• Plan and execute community-building events.
• Conduct comprehensive market research.

Kenntnisse

B2B Marketing

Strategic Thinking

Analytical Skills

Account-Based Marketing

Solution Marketing

Jobbeschreibung

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Client:

REALWORLD ONE

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

33946c9f0f22

Job Views:

1

Posted:

16.05.2025

Expiry Date:

30.06.2025

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Job Description:

realworld one is the global leader in enterprise virtual (VR) and augmented reality (AR) solutions, focusing on the life science industries. realworld one’s customers include several major, well-known companies such as Lonza, Illumina, ZEISS, Bio-Rad, Agilent Technologies, Beckman Coulter Life Sciences, Becton Dickinson, QIAGEN, Hologic, GEA Group, and Tecan, among many others. With its comprehensive scientific and industry expertise, realworld one has developed a systematic approach to implementing VR and AR within sales and marketing, service and support, research and development, as well as manufacturing and production. To expand our team in Freiburg (Germany), we are now looking for a talented Senior Marketing Manager (m/f/d).

Your responsibilities:

1. Serve as the go-to person for all marketing-related matters, driving thought leadership, developing sales playbooks, and creating impactful customer stories through case studies and videos.
2. Spearhead the planning and execution of community-building events, including onsite VR community days and webinars, to engage with customers and prospects.
3. Conduct comprehensive market research to support the platform/product and sales teams with valuable insights, aiding business growth and strategy refinement.
4. Foster collaboration between departments and manage relationships with freelancers and agencies to ensure effective marketing support.
5. Leverage expertise in account-based marketing (ABX) and solution marketing to tailor strategies that resonate with our target audience, increasing brand presence and market share.
6. Champion the marketing vision internally and externally, ensuring alignment with company objectives and market positioning.

Your profile:

1. Minimum 5 years of experience in complex B2B marketing, with a successful track record in strategy development and execution.
2. Strong background in solution marketing and account-based marketing (ABX), capable of crafting tailored campaigns to drive engagement and sales.
3. Experience in VR/AR, Life Sciences, or software industries, demonstrating understanding of market dynamics and customer needs.
4. Proven experience as a key player in marketing, with leadership capabilities in diverse business environments.
5. Strong strategic thinking and analytical skills, able to provide market insights and support sales with actionable intelligence.
6. Experience working with or in US-headquartered companies, with an understanding of high-growth company dynamics considered a plus.

What we offer you:

1. An opportunity to work for a market-leading tech company with a broad international customer base, transforming work, learning, and research through VR and AR.
2. The chance to create and implement innovative technology, contributing to the company's long-term growth.
3. Being part of a diverse international team with over 30 nationalities.
4. Encouragement to bring your ideas and participate actively in shaping our company.
5. Living in a region with high quality of life, near the Black Forest, Swiss Alps, and French gourmet regions.
6. Competitive salary, relocation support if needed, and additional benefits such as Hansefit, subsidized lunch, team events, office snacks, gourmet coffee, and a modern office in Freiburg.