Head of Digital Content Excellence (d/f/m)

Henkel; Düsseldorf; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading company in consumer brands seeks a Head of Digital Content Excellence in Düsseldorf. This role involves designing strategic frameworks for digital brand marketing, leading teams, and collaborating with creative agencies. Candidates should have a Master’s degree and extensive experience in marketing and digital brand management, along with strong leadership and communication skills.

Qualifikationen

• Minimum 8 years of experience in marketing and digital brand management.
• Strong leadership and influencing skills.
• Excellent English language skills.

Aufgaben

• Design and implement strategic frameworks for digital brand marketing.
• Lead the Global Digital Brand Managers, providing guidance and mentorship.
• Collaborate with creative agencies to develop engaging content.

Kenntnisse

Leadership

Stakeholder Management

Communication

Problem Solving

Creativity

Analytical Skills

Conceptual Skills

Digital Media Expertise

Marketing Technology Expertise

Time Management

Ausbildung

Master’s degree in a relevant field

Jobbeschreibung

Head of Digital Content Excellence (d/f/m)

Pay: Competitive

Location: Dusseldorf/North-Rhine-Westphalia

About Henkel

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. Join our community of over 47,000 pioneers worldwide. Our teams at Henkel Consumer Brands drive evolution in categories like Laundry & Home Care and Hair, with trusted brands including Persil and Schwarzkopf. We offer opportunities to explore new paths, develop your skills, and leave a mark for sustainable growth.

Your Role

1. Design and implement strategic frameworks (Content, Social Media, etc.) for digital brand marketing. Establish channel guidelines and best practices for content creation and digital assets.
2. Provide creative direction and inspiration to digital brand marketing managers. Keep the team updated on latest trends, technologies, and best practices in digital content creation.
3. Collaborate with creative digital agencies/content creators to develop engaging content. Act as a liaison between Content Excellence Partners and Global Brand Teams to ensure best practices and innovative solutions.
4. Lead the Global Digital Brand Managers (DBMs), providing strategic guidance, mentorship, and training. Ensure onboarding and continuous learning, fostering a culture of improvement.
5. Facilitate communication between countries and regional teams to share insights and successes.
6. Create standardized processes for collaboration with regions and agencies, ensuring efficiency and brand consistency.
7. Aim to improve campaign quality, performance metrics, production efficiency, and ROAS.

Your Skills

• Master’s degree in a relevant field.
• Minimum 8 years of experience in marketing and digital brand management at local, regional, or global levels.
• Strong leadership, stakeholder management, and influencing skills without hierarchical authority.
• Effective communication across hierarchy levels, functions, and countries.
• Good problem-solving and time management skills.
• Constructive and clear expression of opinions.
• Combination of creativity, analytical, and conceptual skills.
• Expertise in communication, digital media, and marketing technology.
• Excellent English language skills.

Henkel values diversity and encourages applications from all backgrounds, perspectives, and experiences. Bring your uniqueness to our team!

About the Company

Henkel operates globally with leading innovations, brands, and technologies across three business areas: Adhesive Technologies, Beauty Care, and Laundry & Home Care.

Notice

Henkel is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

We provide reasonable accommodations for applicants with disabilities. Contact [e-mail] or 407-000-0000 for assistance.

All new hires must complete Form I-9 and provide proof of identity and work authorization. An Automated Employment Decision Tool (AEDT) will evaluate your skills and responses. For bias audit and data use details, visit www.talentify.io/bias-audit-report. NYC applicants may request alternative processes at [e-mail] or 407-000-0000.