(Senior) Product Marketing Manager (m / f / d)

Bertelsmann SE & Co. KGaA; Nordrhein-Westfalen; Hybrid; EUR 1.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen (Senior) Produktmarketing-Manager, der die Produktnarrative orchestriert und das Wachstum durch datenbasierte Kampagnen vorantreibt. Diese Rolle erfordert eine Kombination aus strategischem Denken und praktischer Umsetzung, um sicherzustellen, dass Marketinginitiativen greifbare Geschäftsergebnisse liefern. Wenn Sie eine Leidenschaft für Marketing im Finanzsektor haben und sich in einem dynamischen Umfeld wohlfühlen, könnte dies die perfekte Gelegenheit für Sie sein. Werden Sie Teil eines Teams, das die Zukunft des Fintechs gestaltet und mit kreativen Lösungen auf Markttrends reagiert.

Qualifikationen

• 5+ Jahre Erfahrung im Produktmarketing mit nachweislichem Erfolg in der Lead-Generierung.
• Ergebnisorientierte Denkweise mit Fokus auf Marktkommunikation.

Aufgaben

• Verantwortung für das Erreichen von Marketingzielen und KPIs.
• Optimierung der Positionierung und Wertversprechen in Zusammenarbeit mit Teams.

Kenntnisse

Product Marketing

Lead Generation

SaaS

Finance

Creative Problem-Solving

Project Management

Market Analysis

Communication Skills

Jobbeschreibung

Join our team at our locations in Berlin, Amsterdam, or Stockholm – flexible working conditions available.

Step into the limelight as our (Senior) Product Marketing Manager (m/f/d) and orchestrate exceptional product narratives that captivate and inspire. With your entrepreneurial mindset and innovative thinking, you'll be the conductor of our product symphony, ensuring every note resonates with our target audience. Are you ready to make an impact? If you possess a deep passion for marketing, an inherent understanding of fintech, and are driven by the prospect of making a tangible impact, then this opportunity may be the perfect fit for you.

Your Responsibilities :

• Drive Measurable Growth & Own Campaign KPIs – Take full accountability for achieving marketing-driven revenue and performance goals. Define clear KPIs, track success across the funnel, and optimize campaigns based on data-driven insights to maximize impact on pipeline growth, conversion rates, and ROI.
• Optimize Positioning and Value Proposition – Analyze customer behavior, communication performance, and competitor offerings to refine our value proposition in collaboration with product and commercial teams.
• Stay Ahead of Market Trends – Work closely with the product team to monitor industry trends and insights, shaping thought leadership, market education, and demand-generation initiatives.
• Collaborate Cross-Functionally – Partner with product, commercial, brand, and content teams to align strategies with customer needs, target segments, and market opportunities.

What You Bring :

• 5+ years of experience in product marketing within SaaS, Finance, Crypto, or Deep Tech with a proven track record of driving lead and demand generation.
• Results-driven mindset – Demonstrated success in crafting market communications that resonate with target audiences and improve conversion rates.
• Strategic and hands-on approach – Ability to think big while executing efficiently, ensuring marketing initiatives translate into tangible business impact.
• Project management excellence – Strong ability to juggle multiple projects, prioritize effectively, and meet deadlines in a dynamic environment.
• Creative problem-solving skills – Adaptability to evolving market trends and the ability to turn insights into actionable marketing strategies.
• Fluency in English – Our working language is English, and strong communication skills are essential.

EUR7