Performance Marketing Manager (App)

TN Germany; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in corporate travel is seeking a Performance Marketing Manager in Berlin. The role involves optimizing paid media campaigns, managing new channels, and collaborating with various teams to achieve growth targets. Ideal candidates will have experience in campaign management and data literacy, with a focus on brand awareness and innovative strategies.

Leistungen

Continuous Learning

Flexible Working

Employee Stock Options

Fair Remuneration

Inclusion & Diversity

Blacklane Cares Day

Qualifikationen

• 2-3 years of experience managing international brand awareness campaigns.
• Experience with marketing metrics such as SKAN, Sandbox, and MMPs.

Aufgaben

• Optimize campaigns on YouTube, Google AppCampaigns, and Meta.
• Manage new channels like Programmatic and Demand Generation.

Kenntnisse

Campaign Management

Data Literacy

Strategic Thinking

Communication Skills

Tools

SKAN

Adjust

Appsflyer

Jobbeschreibung

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Performance Marketing Manager (App), Berlin

Client: Blacklane

Location: Berlin, Germany

Job Category: Other

EU work permit required: Yes

Job Reference: 530be8b856f7

Job Views: 1

Posted: 12.05.2025

Expiry Date: 26.06.2025

Job Description:

We are looking for an experienced Performance Marketing Manager to join our growing marketing team, based in Berlin. Your role will involve launching and optimizing paid media campaigns across existing channels, taking ownership of new channels, and ensuring alignment with our business growth targets and KPIs. We seek a driven, analytical, and commercially minded performance marketing expert to manage day-to-day optimizations, campaigns, and innovations to achieve ROAS and acquisition goals.

Your responsibilities:

• Global and Local Campaign Management: Optimize campaigns on YouTube, Google AppCampaigns, and Meta to increase brand awareness and app user growth. Explore new in-platform opportunities for performance enhancement.
• New Channel Ownership: Manage new channels being tested, such as Programmatic and Demand Generation.
• Lead Generation: Plan, optimize, and report on lead generation campaigns supporting partner acquisitions.
• Performance Media Planning and Reporting: Develop and execute innovative paid media strategies; report on growth metrics and make data-driven recommendations.
• Collaboration: Work with the Senior Marketing Analyst on spend tracking, customer acquisition costs, and ROI. Collaborate with brand, creative, and retention teams to ensure ad creatives are on brand and optimized. Discuss campaign performance and brainstorm testing ideas with the Senior Performance Marketing Manager.
• Relationship Management: Maintain relationships with platform managers to test new product betas, align on best practices, and benchmark against competitors.

About You:

• Campaign Management: 2-3 years of experience managing international brand awareness, lower funnel, and retargeting campaigns, including campaign creation and optimization to meet CPA and ROI targets.
• Marketing Metrics & KPIs: Experience working with challenging metrics such as SKAN, Sandbox, and MMPs like Adjust and Appsflyer.
• Innovation: Proactive in seeking new acquisition opportunities and improving performance; creative in overcoming technical hurdles.
• Data Literacy: Ability to derive actionable insights from data.
• Strategic Thinking: Growth-oriented mindset with a deep understanding of business impact.
• Team Collaboration: Experience working across teams like Product and Analytics.
• Communication Skills: Excellent English communication and presentation skills; capable of discussing performance, strategy, and priorities effectively.
• Brand Awareness: Experience with brand awareness display campaigns, including Rich Media, Video, and High-Impact activities.

MORE THAN A JOB:

Blacklane, founded in 2011 by Jens Wohltorf and Frank Steuer, is a global chauffeur service with over €100 million annual revenue (pre-pandemic). Backed by Daimler and other investors, we are a trusted brand in corporate travel. We value ethical practices and a strong company culture.

• Continuous Learning: We promote ongoing development through feedback, personal development plans, and internal learning communities.
• Flexible Working: Flexible hours and remote work options to support work-life balance.
• Team Spirit: Join our diverse team of over 350 people from 70 nations through socials and team events.
• Employee Stock Options: Share in our success with virtual stock options.
• Fair Remuneration: Competitive salaries aligned with local living costs.
• Sustainability: Committed to environmental responsibility, including a global carbon offset scheme and electric vehicle targets.
• Inclusion & Diversity: An inclusive environment where all qualified applicants are considered without discrimination.
• Blacklane Cares Day: 8 hours paid leave annually for volunteering or community projects.