Marketing Automation Manager (f / m / d)

WHU – Otto Beisheim School of Management is the leading private business school in Germany and is continuously ranked among the top business schools in Europe. On WHU's two campuses in Vallendar (near Koblenz) and Düsseldorf, faculty, students, and staff enjoy working in a stimulating international environment. The organizational culture combines an entrepreneurial attitude and international orientation with a strong sense of community and diversity and a high commitment to excellence.

We are looking for support (f / m / d) in our digital marketing team at WHU. Our core areas are the optimization and maintenance of our website, the management of our social media channels, search engine optimization and advertising, marketing automation, and managing third-party portals. In this very dynamic and diverse field of work, we collaborate closely in a motivated team and are in constant exchange with stakeholders inside and outside WHU.

This position is initially limited to one year.

Your mission

• Collaborate with marketing and sales teams to design and implement marketing automation journeys for potential candidates.
• Create target segmentation lists and personalization strategies to enhance engagement. Jointly plan content with team members, academic programs, and student clubs.
• Provide end-user support and serve as the main point of contact for Pardot / Account Engagement-related queries and tickets.
• Establish and maintain a consistent lead data structure in our system.
• Create email templates, manage lead capture forms, and upload leads into the system.
• Oversee Pardot-related projects to enhance system efficiency and performance.

Requirements

• Academic degree or equivalent qualification
• Multiple years of experience with Marketing Automation
• Ideally experience with Pardot and Salesforce
• Independent and structured way of working, attention to detail as well as team-oriented with a hands-on mentality
• Very good knowledge of German and English
• Characterized by reliability and resilience

What we offer

• A diverse and international working environment
• An open-minded, supportive, and motivated team
• Opportunities to actively contribute to the school's development
• Flat hierarchies and fast decision-making processes
• Attractive skill development and training offerings
• Flexible working time models, including home office option
• Exclusive company-sponsored social benefits
• Eco-friendly mobility offers (e.g., JobTicket, JobRad, e-mobility)
• Various fitness and health activities