Influencer Marketing Manager

Everreach Labs; Dortmund; Remote; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

An innovative company seeks an Influencer Manager to shape engagement strategies with influencers and content creators in the gaming world. This remote position involves building strong relationships, executing impactful campaigns, and managing budgets to enhance brand visibility. The ideal candidate will have a deep understanding of influencer trends, excellent organizational skills, and a proactive attitude. Join a forward-thinking team and make a significant impact on the success of exciting new projects in the gaming and Web3 spaces.

Qualifikationen

• 4+ years of experience in influencer management, ideally in video games or entertainment.
• Strong understanding of marketing and influencer trends in the gaming industry.

Aufgaben

• Build and maintain relationships with content creators for successful collaborations.
• Develop and execute influencer campaigns to drive engagement and visibility.

Kenntnisse

Influencer Management

Marketing Strategy

Project Management

Analytical Skills

Relationship Building

Communication Skills

Jobbeschreibung

Influencer Manager

THE ROLE

The Influencer Manager, reporting to the Head of Marketing / Community, is a key member of the Everreach Labs global marketing team, working to shape our engagement strategy with Influencers, Content Creators, and Streamers in both the Web2 and Web3 / Blockchain space.

This is a remote role. You will work closely with the Marketing, Community, and Social teams to own the influencer strategy and plans. Your efforts to identify the right influencers and content creators will directly impact the success of Everreach Labs' upcoming flagship title, REVENGE.

KEY RESPONSIBILITIES

1. Build the overall Influencer Strategy and maintain strong relationships with Content Creators to foster successful collaborations aligned with Marketing and Product plans.
2. Partner with internal stakeholders to build a pool of international influencers, Twitch Streamers, YouTube creators, and Web3 KOLs who can effectively carry the brand message.
3. Develop and execute influencer campaigns to drive engagement and increase game visibility.
4. Manage budgets and recommend investment requirements to meet KPIs.
5. Analyze partnership performance and measure ROI.
6. Project manage the influencer strategy and execution across Nano, Micro, and Macro influencers.
7. Align regularly with community teams to understand influencer reputation, perception, and performance.
8. Collaborate with Management and Legal departments to negotiate and manage contracts with agencies and individual influencers.
9. Conceptualize and implement processes.
10. Provide regular progress reports and updates to management.

KNOWLEDGE, SKILLS & EXPERIENCE

• 4+ years of experience in influencer management, ideally in video games, Web3, or entertainment.
• Strong understanding of current marketing and influencer trends within the video games industry.
• Extensive contacts and knowledge of Twitch, streaming culture, and gaming trends.
• Outstanding organizational skills and ability to handle multiple projects simultaneously.
• Understanding of cultural differences across markets and their impact on marketing strategies.
• Excellent collaborator with strong relationship-building skills.
• Analytical and data-driven mindset.
• Excellent written and verbal English skills; additional languages are a plus.
• Proactive with a positive “can-do” attitude.