Manager Marketing DACH (m/f/d)

TN Germany; Bayreuth; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An innovative company is seeking a dynamic Marketing Manager to lead their regional marketing strategy. This role involves driving brand communication, managing marketing programs, and collaborating with sales teams to enhance brand awareness. The ideal candidate will have a strong background in marketing, exceptional communication skills, and a passion for design. You will be instrumental in executing global strategies while adapting them to local markets, ensuring the brand's presence both online and offline. If you are a proactive leader with a flair for creativity and analytics, this opportunity is perfect for you.

Qualifikationen

• Bachelor/Master degree in Marketing or business-related fields.
• Several years of experience as a Marketing Manager in a brand-focused environment.

Aufgaben

• Drive global marketing strategy at a regional level.
• Oversee marketing communications including branding and PR activities.
• Collaborate with sales team to execute marketing strategies.

Kenntnisse

Marketing Management

Strategic Planning

Brand Communication

Digital Marketing

Customer Orientation

Analytical Skills

Ausbildung

Bachelor in Marketing

Master in Business

Jobbeschreibung

The provided job description is fairly comprehensive and well-structured, but it can benefit from improved formatting for better readability and clarity. I will adjust the HTML tags to enhance the presentation, organize the content more clearly, and remove any redundant or irrelevant symbols. Here is the refined version:

Social network you want to login/join with:

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Client:

CYBEX GMBH

Location:

Job Category:

Other

EU work permit required:

Yes

Job Reference:

f6da0a1ee47d

Job Views:

1

Posted:

09.05.2025

Expiry Date:

23.06.2025

Job Description:

• Your areas of responsibilities:
• Drive our global marketing strategy at a regional level, covering Trade Marketing, Digital, Brand Communication, Product Marketing and PR activities
• Strategic marketing planning for the local brand building and positioning
• Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, and implement editorial marketing
• Be the marketing Go-To person for the General Manager, Head of Sales & Head of Marketing
• Develop and manage channel and partner strategies and programs
• Develop and track metrics and success criteria for all marketing programs and activities
• POS Excellence - implement POS guidelines and oversee all marketing activities. Increase brand awareness at POS, fairs, print & social media
• Plan & drive events with key stakeholders both online & offline
• Work closely with the sales team & our customers in the execution of global POS excellence strategy and e-retail guidelines in your market and increase brand space online and offline
• Collaborate with the Global Trade team and other parties to support in the Shop in Shops concept creation & project execution
• Good understanding & analysis of market trends, customer journey & consumer behaviors within the region, both online and offline
• Execute global strategy & coordinate new products launches locally

Your profile of qualification:

• Successfully completed a Bachelor/Master degree in Marketing or other business related fields
• Several years of relevant work experience as Marketing Manager in a brand/consumer centric environment
• Strong goal focus and customer orientation, affinity for design
• Exceptional track record of developing and implementing marketing programs that have consistently met objectives
• Ability to plan and manage at both strategic and operational levels
• Native German with Fluency in Business English
• Prior leadership skills preferred with strong communication skills
• Hands on with a high sense of initiative, assertiveness & drive
• Analytical with high sense of organization
• Knows how to collaborate cross matrix and manage multiple projects