Marketing Manager

Exclusive opportunity for an experienced Marketing Manager, based in Cologne, Germany, to join a global insurance firm on a permanent basis.

The successful candidate will be responsible for managing and delivering the marketing strategy for a growing business, enhancing brand awareness and differentiation in a competitive market.

The position leads marketing services to support business objectives while also contributing to the international marketing team.

Roles & responsibilities:

• Develop and implement a marketing and communications plan aligned with business goals, ensuring consistency with global brand guidelines and strategies.

• Communicate marketing plans and strategies effectively to senior executives, regional and product leaders, and the Head of Marketing.

• Build strong relationships with internal stakeholders to understand business priorities, market trends, and client needs, acting as the key marketing expert.

• Establish a governance process to keep senior leaders informed of marketing activities and progress.

• Develop a clear and compelling marketing proposition with strong messaging and supporting tools, collaborating with underwriting, claims, and other teams.

• Lead global marketing activities, including advertising, social media, and events, ensuring stakeholder alignment and collaboration.

• Work with the digital team to track and analyse campaign performance, using data to drive improvements.

• Use market insights and trends to shape effective marketing strategies.

• Collaborate with internal marketing teams, including PR, digital marketing, brand, and communications specialists, ensuring successful execution of campaigns.

• Manage budgets for individual projects and events.

Skills & experience:

• Strong marketing experience, ideally in financial services or insurance.

• Proven ability to develop marketing strategies and campaigns.

• Excellent communication and interpersonal skills, with the ability to influence and collaborate at all levels.

• Strong analytical and decision-making skills, with a proactive and results-driven approach.

• Ability to manage multiple projects under tight deadlines.

• Experience building relationships with internal teams, agencies, and external partners.

• Degree in marketing, business, or a related field.

• Commercial awareness and strategic mindset.

• Occasional travel within Europe required.

• Written and verbal fluency in English and German essential.

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Performance bonus

• Pension provision

• Hybrid working arrangements

• Wide range of other benefits

• Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com