Pharmacy Customer & Shopper Marketing Manager

Karo Healthcare; Düsseldorf; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Join a dynamic and growing company in the healthcare sector as a Pharmacy Customer & Shopper Marketing Manager. This role focuses on managing the pharmacy customer landscape, driving growth through innovative marketing strategies, and collaborating across functions to enhance brand presence. You will leverage data analysis to inform business decisions and develop impactful marketing initiatives. With a focus on diversity and inclusion, this forward-thinking organization offers a flexible work model and opportunities for professional growth in a vibrant, international environment.

Leistungen

Flexible Schedule

Hybrid Work Model

Growth Opportunities

Impactful Projects

Qualifikationen

• Proven experience in OTC/FMCG pharmacy environment.
• Strong sales and negotiation skills with a successful track record.

Aufgaben

• Manage and develop pharmacy customer landscape for growth.
• Collaborate across functions to develop tailored solutions.

Kenntnisse

Sales Skills

Negotiation Skills

Category Analysis

Data Analysis

Ausbildung

Bachelor’s Degree in Relevant Field

Tools

Microsoft Excel

Microsoft PowerPoint

Jobbeschreibung

Karo Healthcare, a dynamic and growing company, is committed to making smart choices for everyday healthcare. Our portfolio spans seven categories, including medical products, with over 80 brands sold in about 90 countries. Notable brands include E45, Pevaryl, Lamisil, Nutravita, and Decubal. Our core belief in empowering people to make informed health decisions fuels our growth strategy, which combines organic expansion and M&A. Since 2019, we aim to achieve a €1 billion European leadership position in consumer health.

Join us at Karo Healthcare on our exciting journey. We are currently seeking a Pharmacy Customer & Shopper Marketing Manager for our Düsseldorf office.

Responsibilities

Overall

• Manage and develop our Pharmacy DACH customer landscape, aiming for growth faster than the market.
• Drive rapid adoption of winning A+ content, assortment, ratings and reviews, search term optimization, Retail Media Planning, execution, and ongoing recap with customers. Analyze ex-Pos activities and adapt plans for major DACH+CE eCommerce customers.
• Continuously develop capabilities, share best practices within Karo Healthcare globally, and identify new trends and innovations.
• Ensure perfect execution of NPDs based on brand strategy by pharmacy customers and adapt strategies to different target groups.
• Generate activity concepts in collaboration with the Brand Manager (local & global marketing) and Pharma Wholesale Key Account Management.
• Hold regular meetings to review ongoing work streams, activity plans, and execution topics for the pharmacy sector (B&M).
• Serve as the single point of contact for internal pharmacy reporting, customer activity reviews, and regular updates.
• Manage budgeting, planning, and control of customer and brand-specific strategies.

Details

• Analyze the presence of Karo Healthcare brands in pharmacies using IQVIA and internal data; drive targeted initiatives for improvement.
• Use pharmacy category and shopper insights to enhance activation plans, aiming to establish Karo HC as a category market share leader in pharmacies.
• Think creatively and propose innovative solutions to complex problems, taking a proactive approach to opportunities for growth.

Business Insights & Reporting

• Monitor and deliver pharmacy sales and profit; analyze campaigns to evaluate effectiveness and optimize investments.
• Leverage data analysis to inform business decisions.
• Manage initial market research projects, from conception to analysis, interpretation, and presentation of results.

Cross-Functional Partnerships

• Collaborate across functions and borders with key account management, brand management, and trade marketing to develop tailored solutions aligned with strategic priorities.

Requirements

Required Qualifications:

• Bachelor’s degree or higher in a relevant field.
• Proven experience in OTC/FMCG pharmacy environment.
• Successful track record in tactical pharmacy initiatives.
• Strong sales and negotiation skills.
• Understanding of consumer goods P&L management and influencing factors.
• Solid knowledge of category analysis and key drivers.

Preferred Qualifications:

• Extensive experience in Healthcare OTC, FMCG, and Beauty Care sectors.
• Previous roles in Trade or Digital Marketing.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to create, grow, and foster development.
• Offering a competitive salary, growth opportunities, flexible schedule, hybrid work model, and impactful projects.
• Positive, dynamic, international work environment with a start-up spirit within a large organization.

Karo Healthcare values diversity and inclusion. We welcome qualified candidates regardless of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability, or age.