Performance Marketing Manager with a focus on Google Ads in the D2C sector (m/f/

TN Germany; Deutschland; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading Google & YouTube Ads agency in Germany is seeking a Performance Marketing Manager. The role focuses on developing effective Google Ads strategies, optimizing campaigns, and analyzing performance metrics to ensure client success. Join a passionate team of experts dedicated to data-driven marketing and continuous improvement.

Leistungen

Home Office Equipment

Biannual Workations

Qualifikationen

• Proven experience in scalable Google Ads strategies and managing high budgets.
• Strong analytical skills to analyze data quickly and drive performance.

Aufgaben

• Developing Google Ads strategies and improving client performance.
• Analyzing KPIs and creating reports for recommendations.

Kenntnisse

Analytical Skills

Communication

Strategic Thinking

Ausbildung

C1 German

Jobbeschreibung

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Performance Marketing Manager with a focus on Google Ads in the D2C sector (m/f/, de)

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Client:

Location:

de, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

a4c70d15ec5b

Job Views:

1

Posted:

11.05.2025

Expiry Date:

25.06.2025

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Job Description:

Our client is a leading Google & YouTube Ads agency in Germany, achieving maximum growth for well-known customers such as Loop Earplugs, Paper & Tea, and Sternglas. In a team of more than 40 experts, all passionate about their field, they rely on data-driven performance marketing and the full range of Google channels to ensure long-term success.

Your Tasks:

1. Developing tailor-made Google Ads strategies and working closely with account strategists, media buyers, and pushing experts to continuously improve the performance of their clients.
2. Using the interaction of Google Ads with other channels such as Meta and Microsoft and developing effective synergies.
3. Creating well-founded market analyses, competitor reports, and testing strategies.
4. Bringing a solid basic understanding of conversion optimization and user guidance.
5. Focusing on Google Ads Search & Shopping as part of their training to become an expert in pull strategies.
6. Optimizing campaigns with your knowledge from the e-commerce sector and understanding the requirements of Shopify and common shop setups.
7. Developing successful strategies based on market and target group insights.
8. Analyzing KPIs and creating meaningful reports to provide well-founded recommendations for action and ensure long-term success.
9. Advising customers with data-based recommendations and helping them achieve their goals in Google Ads and Shopping.

Requirements

1. Proven experience in developing and implementing scalable Google Ads strategies and managing high advertising budgets.
2. Expertise in Google Ads environment with a focus on Search & Shopping, including campaign structuring, bidding strategies, budget control, and data-based optimization.
3. Experience in optimizing product data feeds and managing them effectively in Shopping campaigns.
4. Well-versed in performance metrics such as ROAS, MER, AOV, and conversion rate, with regular optimization.
5. In-depth knowledge of buying behavior and target group insights.
6. Strong analytical skills to analyze data quickly and drive performance.
7. Ability to work independently and manage complex campaigns.
8. Excellent communication skills in German (C1).
9. Team-oriented mindset and supportiveness to colleagues.
10. Strategic thinking and active contribution to strategy development.
11. Motivated team player eager to learn and grow through continuous education and training.
12. Flexibility to work remotely with a supportive team environment.
13. Willingness to participate in biannual workations and receive appropriate home office equipment.