Field Marketing Manager

Freshworks; Berlin; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic marketing leader to spearhead field marketing efforts in Germany and the Netherlands. This role is pivotal in driving pipeline growth and enhancing conversion rates through innovative demand generation programs and impactful field events. Collaborating closely with sales and business development teams, you will shape strategies that resonate with target audiences and optimize marketing investments. Join a forward-thinking organization that values diversity and fosters a culture of growth, where your contributions will directly influence customer loyalty and business success.

Leistungen

Enhanced Paid-Time-Off

Life Insurance

Learning & Reading Budget

Free Lunch 3x a Week

Company Funded Employee Assistance Program

Discounted Tax Support Services

Qualifikationen

• 10+ years in B2B marketing with SaaS/Cloud experience.
• Proven track record in executing field marketing events.

Aufgaben

• Lead marketing execution to drive pipeline growth.
• Manage marketing budgets and track ROI for programs.

Kenntnisse

B2B Marketing

Demand Generation

Field Marketing

SaaS / Cloud Experience

Campaign Management

Data Analysis

Ausbildung

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Tools

CRM Software

Jobbeschreibung

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Freshworks is looking for a results-oriented, performance-driven marketing leader to drive field marketing in Germany and Netherlands. Reporting to the Senior Director (International), this role will lead and implement our field marketing strategy for these 2 regions in Europe.

We are looking for an experienced field marketer with SaaS / Cloud experience. The successful candidate is proficient in understanding the customer / prospect journey, and has robust experience in demand generation programs, pipeline creation, field events, campaigns, digital, and end-to-end conversion of marketing leads. The person will work closely with Business Development (BD), Account Executive (AE) and Account Manager (AM) to drive alignment and lead follow-up & conversion.

• Lead regional marketing execution to drive pipeline growth and improve funnel conversion for the Field and Commercial business segments.
• Own strategy, development, and execution of demand generation programs, field events (owned and 3rd party) and webinars. The person will collaborate cross functionally to drive email and nurture campaigns and digital marketing.
• Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.
• Own quarterly planning cycle with sales and functional teams for interlock, and share plans proactively with stakeholders at QBR (Quarterly Business Review).
• Manage marketing budgets, track ROI and measure all marketing programs. Utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.
• Collaborate with brand, campaigns, customer and product marketing teams to drive expansion within existing customer segments and identify opportunities for new business initiatives.
• Work with the product marketing and content team to develop insights and contents for field events (eg keynote slides, panel discussion questions).
• Collaborate with the partner marketing team to support partner events on-ground (where necessary - eg booth, seminar).
• Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.

Qualifications

• 10+ years experience in B2B marketing with experience in Cloud / SaaS enterprise application, with fluency in English and German. The ability to speak Dutch is a plus but not necessary.
• Proven track record in developing and executing field marketing events, webinars and integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
• Proven ability and experience to direct internal stakeholders - product marketing, campaign managers, field sales, BD - on value proposition for field marketing.
• Experience in collaboration with partner marketing is a strong plus.
• Solid capabilities in working with diverse teams to implement global and regional marketing priorities.

Additional Information

• Enhanced Paid-Time-Off with an additional day for the 1st 5 years of service
• Life insurance
• Learning & Reading budget of up to €1.000 per year
• Free lunch on Freshworks 3x a week in the office
• 25 days of annual Paid-Time-Off (PTO)
• Company Funded Employee Assistance Program (EAP) for both you and your family
• Discounted Tax Support Services

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.