MarTech Data Owner (all genders)

Your role

This role is a blend of technical expertise and project management, focused on optimizing our marketing technology stack. You will take ownership of our CRM and marketing automation platform, ensuring seamless integration with other systems, managing AB-testing strategies, and leading CRM initiatives. Your responsibilities will also include tracking, tagging, data analysis, and reporting, with a strong emphasis on enhancing digital presence and customer acquisition. Additionally, you will work on APIs, server-side tracking, and provide technical support and training to ensure smooth operations across all marketing technology platforms.

• Taking technical ownership of the D2C CRM and marketing automation solution, Bloomreach
• Collaborating with the engineering team for seamless integration with systems like Magento 2, BigQuery, and others
• Implementing and optimizing AB-testing strategies across the full testing cycle
• Managing projects with technical dependencies between marketing and tech stakeholders
• Acting as project manager for CRM initiatives and product manager for CRM solutions, leading CDP strategy development from scoping to implementation
• Overseeing the project pipeline in collaboration with key stakeholders

Your profile

• At least 5 years of experience in marketing technology, digital marketing, or a similar role
• Proficient in data analysis and reporting using tools like Bloomreach, Google BigQuery, GA4 or HotJar
• Capable of performing ad-hoc SQL queries for proof of concept (PoC)
• Familiarity with APIs (RESTful) and marketing tool integrations and implementation of corresponding ETL processes
• Ability to provide technical support and conduct training on marketing tools and platforms
• Hands-on working experience with JavaScript and frameworks like React or Angular
• Solid understanding of web development (HTML, CSS etc.)

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the BVG ticket
• A healthy balance is important to us: we offer a hybrid work model and 'workation'
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day