Performance Marketing Manager (OneFootball TV on Web)

Direct-to-Consumer Marketing Manager (OneFootball TV on Web)

Location: Berlin

Team: Marketing

Type: Full-Time

OneFootball is the world’s #1 digital football platform, reaching more than 200 million football fans across the world. Founded in 2008, we have come a long way to provide our global community with the most rich and personalised digital football experience. We are a team of around 250 football fanatics working from hubs in Berlin, London and Lisbon. Our purpose is to disrupt the status quo and make football more accessible and enjoyable by offering a broad set of digital products, services, and contents.

We are looking for a Direct-to-Consumer Marketing Manager to join our team and drive growth for OneFootball TV on Web and its rich offer of OTT streaming products, including but not limited to pay-per-view matches and team/league season passes from some of the world’s biggest football broadcasters such as Sky Sports, DAZN, Globo, and more.

Our website is fundamental for our cross-platform device and customer management strategy, from the small (mobile) to the big (TV) screen. In this role, you will be responsible for implementing full-funnel performance marketing campaigns, from new user acquisition to constant on- and off-platform remarketing and conversion — for maximum cost efficiency, continuous innovation, and measurable impact.

Your Role:

• You’ll run SEA and SEO initiatives to drive traffic and conversions for OneFootball TV on Web.
• You’ll manage SEA campaigns from end to end in different channels (from creation and audit to optimization and A/B testing).
• You’ll decide on budget allocations to achieve maximum efficiency in line with our KPI goals.
• You’ll keep track of and analyse KPIs, as well as maintain stakeholders informed.
• You’ll ensure proper tracking and consent are in place and up to date.
• You’ll work closely with our Data & Insights and Web Engineering Team to implement SEO and SEA improvements.
• You’ll run initiatives to convert more web users into payers, outside of paid campaigns.

Your Profile:

• You have 3+ years of experience in SEA, preferably within e-commerce or events.
• You have a strong understanding of SEO and its performance metrics, knowing how to analyze, report and optimise based on data.
• You are comfortable with tracking tools and different channels (such as Google Ads and Meta Ads), as well as Excel.
• You speak English and German, both fluently.
• You are a self-starter and are able to implement ideas from concept to execution.
• You are a good communicator, team player and organized.
• You have a degree in marketing, communication, business or similar fields.

Nice to have:

• Passion for football is definitely a plus.
• Familiarity with the OTT landscape and monetization models is a plus.

Why Join Us:

In Germany, we support a flexible work model, offering the possibility to work remotely while encouraging occasional office visits for collaboration and team engagement.

• Vacation Days: 26 days, plus 1 extra day each calendar year (up to 5) + your birthday off.
• Personal Days: 5 "OneFootball Days"—take time off when life happens, no questions asked!
• Additional Pension Contribution: for a secure future.
• Learning & Development Budget: €600 per year (after probation) to help you grow.
• Mental Health Support: via OpenUp—because your well-being comes first.
• Company-Issued MacBook: to power your success!
• Remote Work Abroad: Up to 63 days per year working from another EU country and up to 6 weeks outside of the EU.

No matter where you are, OneFootball is committed to providing a workplace that values flexibility, balance, and personal growth. Join us today!

At OneFootball, we value the insights and ideas that stem from having a diverse team. We believe everyone should have the opportunity to be a part of the beautiful game—irrespective of gender, race, ethnicity, nationality, age, background, sexual orientation, religion, team followed, or other personal traits. Whether you're a dedicated 24/7 football fan or not, we actively seek to recruit and support a diverse team to ensure our platform, football, and the wider world are viewed through an inclusive lens.