Senior Marketing Manager [Email] (m/f/d)

TN Germany; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading company is seeking a Senior Marketing Manager to own email marketing campaigns across various brands. This role involves collaboration with tech and data science teams to enhance retention strategies and productization goals. The ideal candidate will have strong data analysis and project management skills, alongside a passion for driving engagement and customer lifetime value.

Leistungen

Competitive package

Visa sponsorship & relocation assistance

Career growth opportunities

Personal development programs

Flexible work options

Environmental commitment

Qualifikationen

• 3+ years in Retention/CRM Marketing or Email Marketing.
• Experience with email HTML & tracking.

Aufgaben

• Build and maintain the email marketing calendar.
• Drive post-acquisition engagement through emails.
• Optimize campaigns weekly.

Kenntnisse

Data Analysis

Project Management

Strategic Thinking

Tools

Braze

Salesforce Marketing Cloud

SQL

Jobbeschreibung

Job Description:

HomeToGo is looking for an innovative Senior Marketing Manager (m/f/d) who is passionate about owning various email marketing campaigns for all of our brands. You will be part of the Retention team, working with marketers, tech, and data science stakeholders to drive long-term productization goals and enhance the scalability of our retention tech stack.

How you’ll add value:

1. Build and maintain the email marketing calendar and manage user experience/funnel from campaigns to sessions and revenue.
2. Drive post-acquisition engagement through onboarding and retargeting emails, and other initiatives to improve engagement and LTV.
3. Partner with marketing tech, design, and product teams to build new functionality and troubleshoot issues.
4. Optimize campaigns weekly, including content coordination, creative reviews, list and campaign setup.
5. Lead or assist in analysis to identify new opportunities and define requirements.

You’ll be successful if you have:

• 3+ years of experience in Retention/CRM Marketing or Email Marketing.
• Experience with tools like Braze, Salesforce Marketing Cloud, and knowledge of email HTML & tracking.
• Good data analysis skills, especially SQL, and familiarity with visualization tools.
• Strong project/campaign management skills, capable of handling multiple initiatives and priorities.
• Excellent strategic thinking and interpersonal skills, with the ability to communicate complex ideas and influence stakeholders.

Note: We operate a rolling recruitment approach. If application volume is high, the posting may be temporarily removed to ensure thorough review. The role will be reposted if still open.

Why HomeToGo?

We offer a variety of benefits to support your career development and make HomeToGo a great place to work, including:

• Competitive package, visa sponsorship & relocation assistance, IT support, corporate benefits, modern offices, and 27+ days of paid vacation.
• Career growth opportunities, feedback culture, mentorship programs.
• Personal development: language courses, workshops, company events, wellness programs.
• Startup spirit: fast, nimble, results-driven culture encouraging ownership.
• Flexible work: office and remote options, including work abroad benefits.
• Environmental commitment: industry-leading ESG rating and green travel initiatives.

*Certain conditions apply.