Associate Director, Brand Management RTE

TN Germany; Berlin; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading company in the food tech industry is seeking an Associate Director of Brand Management to scale their Ready-to-Eat brands across international markets. The successful candidate will drive brand strategies, oversee marketing campaigns, and ensure brand consistency. This role requires strong leadership and strategic skills, along with a Master's degree in Marketing or related fields. Join a diverse team and enjoy competitive compensation and various perks.

Leistungen

Subsidized pension

Relocation support

Hybrid work

Discounts

Learning budgets

Health & well-being benefits

Qualifikationen

• Proven experience in brand management with successful growth strategies.
• Strong leadership and team management skills.

Aufgaben

• Develop brand strategies to increase awareness and growth.
• Oversee evolution of visual identity and messaging.
• Monitor brand health metrics and identify opportunities.

Kenntnisse

Leadership

Strategic Thinking

Analytical Skills

Communication

Ausbildung

Master’s degree in Marketing

MBA

Jobbeschreibung

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Associate Director, Brand Management RTE, Berlin

Client: HelloFresh

Location: Berlin, Germany

Job Category: Other

EU work permit required: Yes

Job Reference: 9c1cf3bd598f

Job Views: 2

Posted: 11.05.2025

Expiry Date: 25.06.2025

Job Description:

About the role

The Associate Director, Brand Management RTE (Ready-to-Eat portfolio) will play a key role in scaling our Ready-to-Eat brands (Factor_ & YouFoodz) across HelloFresh Group’s international markets. This role will develop and execute brand strategies to increase awareness, engagement, and growth in the Ready-to-Eat category, defining target audiences, brand guidelines, and key messaging, and translating these into marketing plans in collaboration with local marketing teams.

The role supports our Factor_ brand across European markets and YouFoodz in Australia, working as a key connector between local teams, Product, Product Marketing, Brand Management, Growth/Channel teams, and Consumer Insights. It is based in Berlin, with frequent travel to Amsterdam.

The successful candidate will have a proven track record in shaping brands, driving brand equity, and ensuring a consistent brand experience across all touchpoints to foster growth. They will work in an agile, entrepreneurial manner to support local teams and leverage central resources to accelerate our RTE brands.

The Associate Director reports to the Senior Director, Brand Strategy and Marketing, as part of the International Brand team.

What you’ll do

• Strategic Brand Development: Collaborate with Sr Director Marketing Factor_EU and local Growth Leads to refine and augment the Factor_ brand positioning for product/market fit in Europe. Define the role of RTE alongside Mealkit brands to grow market share and revenue. Build insights into category trends, competitor activities, and customer needs to inform brand strategy. Share best practices across markets.
• Brand Identity and Messaging: Oversee evolution of visual identity, packaging, messaging, and tone of voice for EU markets in partnership with Creative and N.Am teams. Ensure brand consistency across channels and campaigns. Develop key messaging, claims, and proof points in collaboration with Product Marketing.
• Marketing Campaigns: Support local teams in delivering annual marketing plans across channels, briefing assets to creative teams and agencies. Define media strategies to maximize efficiency and performance.
• Brand Performance & Brand Equity Measurement: Monitor brand health metrics and competitive positioning. Identify opportunities for product innovation or communication based on performance data.
• Matrix Operating Model: Develop best practices for efficient marketing operations. Lead agile coordination between teams, leveraging central expertise while maintaining entrepreneurial flexibility.

What you’ll bring

• Master’s degree in Marketing, Business, or related field; MBA is a plus.
• Proven experience in brand management with successful growth strategies.
• Strong leadership and team management skills, adept at working in a matrix organization.
• Experience in consumer tech businesses at scale.
• Exceptional strategic, problem-solving, and analytical skills.
• Excellent communication and interpersonal skills.
• Deep knowledge of market trends, consumer behavior, and competitive landscape.
• Agile, entrepreneurial working style suited for scale-up environments.

What we offer

Join one of Europe's fastest-growing tech companies during an exciting expansion phase. Enjoy a diverse community of 90+ nationalities, competitive compensation, and perks like a subsidized pension, relocation support, hybrid work, discounts, learning budgets, and health & well-being benefits. HelloFresh isn’t just a workplace; it’s a lifestyle of perks and possibilities!