Director, Global Enterprise Marketing

TN Germany; Karlsruhe; Hybrid; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An innovative company is seeking a seasoned enterprise marketing leader to drive global marketing strategies and enhance brand positioning. In this pivotal role, you will collaborate with regional sales and marketing teams to craft compelling narratives and develop impactful marketing content. Your extensive experience in the SaaS industry will enable you to create and execute strategic marketing plans that resonate with enterprise audiences. The organization values creativity, collaboration, and a commitment to quality, offering a dynamic work environment with flexible hours, competitive compensation, and diverse perks. Join this forward-thinking firm and make a significant impact on its marketing success.

Leistungen

Onsite onboarding at HQ

Competitive compensation

Top-up for private pension plans

Public transport-friendly offices

Option to lease an e-bike or electric car

Special terms with local gyms

Access to Corporate Benefits platform

Regular team events

Open-door policy

Work From Abroad Program

Qualifikationen

• 10+ years of experience in enterprise marketing within an international SaaS company.
• Expertise in developing strategic marketing plans focusing on ROI.

Aufgaben

• Create and oversee the roadmap to enterprise marketing excellence.
• Define key global market segments with regional sales leaders.
• Drive narratives and develop marketing content tailored to enterprise audiences.

Kenntnisse

Enterprise Marketing

Go-to-Market Strategies

Channel Strategy

Analytical Skills

Communication Skills

Presentation Skills

Storytelling

Ausbildung

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Jobbeschreibung

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Job Description

Responsibilities

• Create and oversee our roadmap to enterprise marketing excellence.
• Define key global market segments, including market size and characteristics, in collaboration with regional sales and marketing leaders.
• Establish our global enterprise positioning and messaging with the brand team.
• Drive narratives, gather competitive intelligence, and develop reasons to buy, overseeing creation of marketing content like whitepapers, case studies, webinars, and analyst engagement tailored to enterprise audiences.
• Increase sales pipeline volume and value through globally coordinated demand generation activities, including sales plays, C-Level influencer programs, ABM insights, and regional alignment.
• Develop use cases demonstrating transformation of enterprise organizations.
• Establish standards for tracking and reporting enterprise marketing performance to enable continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• At least 10 years of experience in enterprise marketing within an international SaaS company, with expertise in go-to-market strategies, channel strategy, and optimization.
• Preferred experience in IT/OT markets.
• Exceptional communication and presentation skills.
• Ability to work collaboratively in a matrix environment with senior sales and marketing leaders across regions.
• Proven success in developing strategic marketing plans with an analytical, data-driven approach focusing on ROI.
• Strong storytelling skills and understanding of regional market differences.
• Alignment with company culture — courageous, committed to quality, impactful, and family-oriented.
• Willingness to travel.

What We Offer

• Onsite onboarding at our HQ for an optimal start.
• Competitive compensation, including bonuses, stocks, and regular reviews.
• Top-up for private pension plans (BAV) by TeamViewer.
• Public transport-friendly offices.
• Option to lease an e-bike or electric car.
• Special terms with local gyms.
• Access to Corporate Benefits platform with discounts.
• Regular team events and celebrations.
• Open-door policy, casual dress code, all-hands meetings, and leadership lunches.
• Hybrid and flexible working hours, up to 50% remote.
• Work From Abroad Program allowing up to 40 days outside the contracting country.
• Celebration of diversity through core values and initiatives.