(Senior) Online Campaign Manager* Marketing

JR Germany; Wiesbaden; Vor Ort; EUR 45.000 - 70.000; Vollzeit

Zusammenfassung

An established industry player is looking for a Senior Online Campaign Manager to lead innovative digital marketing initiatives. This role involves developing and managing campaigns that drive measurable success across various channels. You will collaborate closely with the Digital Marketing team and stakeholders to optimize sales funnels and enhance brand communication. The ideal candidate will have a strong background in SEO, SEA, and online marketing tools, along with a passion for data-driven optimization. Join a forward-thinking company that values independence and offers a unique corporate culture with flexible working arrangements and numerous perks.

Leistungen

30 vacation days

Flexible working hours

Mobile working options

Support for Germany Ticket

JobRad

EGYM Wellpass

Company health insurance

Flexible health budget

Targeted training opportunities

Qualifikationen

• 4+ years of experience in digital marketing campaigns.
• Strong knowledge of SEO, SEA, and project management.

Aufgaben

• Develop and manage digital campaigns across various channels.
• Optimize international company websites using SEO and analytics.

Kenntnisse

SEO

SEA

Email Marketing

Display Advertising

Project Management

Analytical Mindset

Digital Marketing Tools

Tools

Google Display Network

Meta Ads Manager

LinkedIn Campaign Manager

Jobbeschreibung

(Senior) Online Campaign Manager* Marketing, Wiesbaden

Wiesbaden, Germany

VITRONIC, founded in 1984, is a leading innovator in industrial image processing, providing solutions across various industries such as automotive, logistics, medical technology, and traffic technology. Despite continuous growth, with a current revenue of approximately 250 million euros and around 1,400 employees worldwide, we maintain a culture of appreciation, partnership, and challenging tasks. Our global cohesion and individual development opportunities have distinguished us for over 40 years.

• Location: Wiesbaden
• Experience Level: Experienced professionals
• Employment Type: Full-time, Permanent

In this role, you will be responsible for developing, managing, and analyzing digital campaigns across various channels. Your expertise in campaign planning, performance marketing, and data-driven optimization will be key to achieving measurable success for our brand.

• Build and actively manage digital sales funnels for lead generation
• Plan, implement, optimize, and evaluate cross-channel digital media and lead generation campaigns for the VITRONIC Group across all industrial sectors and brand communication
• Coordinate all digital content activities closely with the Digital Marketing team, Brand Management, and marketing stakeholders within the group
• Handle digital media planning, purchasing, and optimization across relevant digital channels
• Optimize international company websites, including SEO and analytics using Google tools
• Advise stakeholders on transferring B2B lifecycle campaigns into digital formats
• Monitor digital trends and actively incorporate them into your activities and projects

You are a great fit for our marketing team if you identify with the following qualifications:

• At least 4 years of professional experience in designing and managing digital targeted marketing campaigns
• Strong knowledge of SEO, SEA, email marketing, display advertising, remarketing, and project management
• Proficiency with current online marketing tools (GDN, Meta Ads Manager, LinkedIn Campaign Manager) and analytics platforms
• Experience in media planning, buying, and optimization using relevant tools
• Comfortable working with numbers and possess an analytical mindset
• Enthusiastic about driving and catalyzing future-oriented marketing initiatives and proactively sharing ideas
• Self-reliant, responsible, and solution-oriented work style
• Fluent in German and English
• Enjoy a high degree of independence, initiative, and a challenging interdisciplinary environment in high-tech
• Experience with a unique corporate culture featuring flat structures, open-door policies, and an informal 'Du' culture
• Unbefristeter Arbeitsvertrag, 30 Urlaubstage, flexible Gleitzeit, mobiles Arbeiten möglich
• Support for Germany Ticket, JobRad, and EGYM Wellpass
• Company health insurance with a flexible health budget of €1,000 annually for additional benefits
• Targeted training opportunities beyond your immediate tasks