Purpose & Overall Relevance For The Organization
To support and aid the category management team for Europe with immediate SS and future AW range build, set up and maintenance tasks. Assist with the creation of materials for cluster use, system and process updates, consolidation of market feedback and preparation of Europe GTM meetings and MilestonesAttending relevant global, cluster and channel meetings in support to Europe Category Management team to capture, consolidate and organize information.
Key Responsibilities
- Support in the wider range selection and alignment process within the parameters set by the Europe CTC Range Architecture team to meet the KPI’s
- Support in all aspects of Category Management including segmentation to meet all KPIs incl. efficiency, productivity, overlap, top line, margin
- Assist in the delivery of relevant data for ranging, pricing and margin decisions
- Delivery to clusters relevant tech and marketing support materials for SS and AW
- Coordination and preparation support of AW and SS handover and kick-off meeting deliverables
- Coordination for Commercial Input into Global, and creating and embedding a process with the channels to ensure their input is consolidated
- Manage key concept sales trackers across Europe
- Understand the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies and act upon
- Support major product launches and presentations providing necessary support to ensure an effective sell-in launch process
Key Relationships
- Global BU
- Europe Director Category
- Europe BU Senior Director
- Europe BU Brand Communication
- Europe Sales
- Europe Demand Planning
- Europe Cluster and Channel Category Management teams
Knowledge, Skills And Abilities
- High professional maturity
- Highly collaborative with strong communication skills
- Strong analytical skills and attention to detail
- Structured, organized and process-orientated
- Marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
- Knowledge of adidas systems and process specifically in merchandising/Category Management
- Strong business acumen, ability to assume a broader perspective (cross-markets/global)
- Ability to work effectively within a team environment and under pressure
- Strong organizational skills
- Strong engaging presentation style
- Intermediate to advanced skills in MS Office
- Fluent in English
- Additional language is an advantage
Requisite Education And Experience / Minimum Qualifications
- University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
- Merchandising/ cross-functional marketing and/or sales experience
- Experience in a European market is preferred
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