Strategy Manager for Brand Partnerships Photonics & Optics (m/f/x)

ZEISS; Deutschland; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player seeks a Strategy Manager for Brand Partnerships to enhance brand visibility in the mobile imaging sector. This role focuses on developing strategic initiatives, fostering relationships with key partners, and managing collaborative projects. The ideal candidate will possess a Master's degree and several years of experience in strategic planning and brand management. This position offers the opportunity to work in a dynamic environment, engage with international teams, and travel globally to represent the brand at key events.

Qualifikationen

• Master's degree in international business, economics, or related fields.
• Several years of experience in strategic planning and brand management.

Aufgaben

• Develop and execute strategic brand partnership initiatives.
• Analyze market developments and identify trends for ZEISS.

Kenntnisse

Strategic Planning

Brand Management

Analytical Skills

Project Management

Communication Skills

Ausbildung

Master's Degree in International Business

Degree in Economics

Jobbeschreibung

ZEISS, a leading supplier of optical and optoelectronic technologies, is bundling units outside the divisions in the Photonics & Optics strategic business unit that offer customers a wide range of optical and photonic technologies in highly specialized markets around the world: mobile imaging, hunting & nature, cinematography, microoptics, spectroscopy, planetariums and simulation projection solutions.

Your role

The Strategy Manager for Brand Partnerships in the Business Unit Mobile Imaging is co-responsible for developing and executing strategic brand partnership initiatives to enhance ZEISS brand visibility within the consumer products sector, specifically focusing on photography and imaging related fields. This role involves identifying market opportunities, fostering relationships with existing Brand Partnerships (e.g., vivo / Sony), and driving collaborative projects that align with the Business Unit's goals.

• Acquire a comprehensive understanding of the mobile imaging market segment, focusing on key markets, their products, customers, and competition, to analyze market developments, business potential, and identify trends and opportunities for ZEISS.
• Foster collaboration with international colleagues to capitalize on global brand collaboration opportunities, especially in key growth markets such as China.
• Successfully partner with existing Brand Partners (notably vivo) and explore potential new product categories.
• Support leadership in negotiation strategies to manage partnership agreements, assist with creating and managing license/collaboration agreements, ensuring mutual benefits and long-term success.
• Lead and manage collaborative projects with Brand Partnerships (mainly vivo) and involved ZEISS Business Units, ensuring timely and successful execution.
• Represent ZEISS as a brand spokesperson during business trips worldwide, including partnership meetings and launch events of co-branded products.
• Coordinate interdisciplinary teams without direct authority and manage internal and external agencies.

Your profile

• Master's degree in international business, economics, or related fields, ideally with a focus on branding, marketing, or communication.
• Several years of relevant professional experience in strategic planning, strategic communication, and marketing, especially in mass market communication, branding, and brand management for a premium brand; consulting experience is advantageous.
• Excellent analytical, problem-solving, and project management skills.
• Entrepreneurial mindset, open attitude, and goal-oriented approach with a 'get-things-done' mentality.
• Business fluency in English; Chinese language skills are a plus.
• Willingness to travel internationally up to 10-15%.

Your ZEISS Recruiting Team:
Mareike Georgi-Zeh