Job Description: PR Director for Entertainment & Cinema
We are seeking a skilled PR Director to define and execute strategic communication initiatives for our entertainment and cinema sectors, including our OTT product WOW.
Responsibilities:
- Develop and implement comprehensive PR strategies, focusing on communication goals for our entertainment & cinema segments.
- Manage the planning, execution, monitoring, and evaluation of holistic PR campaigns, including agency coordination, success tracking, and results optimization with strategic recommendations.
- Coordinate with social media, marketing, media strategy, and event departments to ensure an integrated overview of paid, earned, and owned media budgets.
- Conduct ongoing market and trend analysis related to content, products, innovations, and competitor pricing developments.
- Collaborate closely with Content, WOW, Sport PR, Corporate Communications, Marketing, and Social Media teams to ensure aligned external communication.
- Create regular reports to generate insights and continuous improvement suggestions; manage communication during PR crises, ensuring coordinated crisis response with internal stakeholders.
- Lead a team of high-performing PR professionals, positioning our brands as market leaders in Germany through innovative and responsible practices.
Qualifications:
- Degree in business, journalism, marketing, or a related field, with 8-10 years of experience in PR, corporate communications, or journalism, preferably in the media industry; at least 5 years in a leadership role.
- Strong team collaboration and creative problem-solving skills, with a focus on practical implementation and continuous optimization.
- Proven leadership in dynamic environments, ability to translate strategy into actionable tasks, and experience in developing teams to meet high standards.
- Experience managing successful PR campaigns, external agencies, and competitor monitoring to differentiate Sky in the market.
- Ability to develop and execute strategic PR initiatives that drive business results.
- Excellent interpersonal skills, confidence in engaging with internal and external stakeholders, including senior leadership.
- Fluent in German and proficient in English (spoken and written).
At Sky, we support your growth with a range of benefits, including free content, flexible hours, generous vacation, family services, and wellness programs.
Inclusion:
We are committed to diversity and equal opportunity, welcoming applications from all qualified candidates regardless of gender, nationality, ethnicity, religion, disability, age, sexual orientation, or identity.