Performance Marketing Manager (m/w/d)

Web Inclusion GmbH; Leipzig; Vor Ort; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Performance Marketing Spezialisten, der für die Planung und Optimierung von Such- und Social-Media-Kampagnen verantwortlich ist. In dieser Rolle werden Sie hochqualifizierte Leads generieren und die Effizienz der Marketingausgaben maximieren. Sie arbeiten eng mit verschiedenen Teams zusammen, um ansprechende Werbemittel zu erstellen und die Leistung durch kontinuierliche Analyse und Optimierung zu steigern. Wenn Sie eine Leidenschaft für datengetriebenes Marketing haben und in einem dynamischen Umfeld arbeiten möchten, ist diese Stelle genau das Richtige für Sie. Nutzen Sie die Möglichkeit, Ihre Fähigkeiten in einem zukunftsorientierten Unternehmen einzusetzen und auszubauen.

Qualifikationen

• Erfahrung in der Planung und Durchführung von Such- und Social-Media-Kampagnen.
• Nachweisliche Erfolge in der Lead-Generierung und Kampagnenoptimierung.

Aufgaben

• Entwicklung und Optimierung von Such- und Social-Media-Kampagnen zur Lead-Generierung.
• Analyse von Kampagnendaten zur Verbesserung der Leistung und Effizienz.

Kenntnisse

Suchmaschinenmarketing

Kampagnenoptimierung

A/B-Tests

Analytisches Denken

Kreative Werbetexte

B2B SaaS Marketing

Zielgruppenansprache

Lead-Generierung

Datenanalyse

Kampagnenverfolgung

Ausbildung

Bachelor in Marketing oder verwandten Bereichen

Tools

Google Ads

Bing Ads

LinkedIn Ads

Meta Ads Manager

Google Analytics

Looker Studio

Jobbeschreibung

Paid Search (Google, Bing, Capterra Ads)

• Plan, execute, and optimize search campaigns to drive high-intent traffic and lead generation.
• Develop and refine keyword strategies, bidding tactics, and negative keyword lists for cost efficiency.
• Manage ad copy, audience targeting, and ad extensions to improve Quality Score and CTR.
• Implement and manage conversion tracking to ensure accurate performance measurement across campaigns.
• Collaborate with SEO to test keywords, analyze conversion rates, and provide insights for organic search strategy.
• Track and report on CPC, search impression share, cost per lead & MQL, pipeline contribution, and ROI, ensuring marketing spend efficiency.

Paid Social (LinkedIn, Xing, Reddit, Meta Ads)

• Own and execute a balanced, full-funnel paid strategy that combines demand capture (lead acquisition) with demand generation (awareness & education) to nurture high-value prospects over time.
• Develop and refine a multi-stage retargeting strategy, using website behavior and CRM-based audiences to move prospects down the funnel efficiently.
• Collaborate with content and design teams to create high-performing ad creatives (image, carousel, video).
• Build and optimize industry and ABM campaigns, aligning with Sales for high-value prospects.
• Measure and report on cost per lead & MQL, engagement rates, and lead-to-pipeline conversion to ensure efficiency.
• Write high-converting ad copy and collaborate with regional teams for localization.
• Work closely with designers to develop compelling ad creatives, including images, videos, and motion graphics.
• Provide input on landing page needs and work with the web team to optimize conversion points.
• Collaborate with content marketing on whitepapers, webinars, and reports to support paid campaigns.
• Ensure ad creatives align with audience segments and campaign objectives, continuously optimizing for engagement and conversion.
• Run regular A/B tests on ad copy, creatives, audience segments, and bidding strategies to improve efficiency.
• Test different ad formats, placements, and messaging approaches across search and social channels.
• Continuously refine landing page performance by testing variations and optimizing conversion rates.

Performance Analytics & Reporting

• Track and report on inbound lead velocity, cost per lead & MQL, pipeline contribution, and ROI, ensuring transparency on campaign effectiveness.
• Implement and manage conversion tracking and attribution models to measure and optimize campaign performance.
• Develop dashboards and insights to inform decision-making and align with Sales and GTM teams.
• Monitor attribution models, conversion paths, and CRM integrations to track lead quality, conversion rates, and pipeline influence to optimize marketing spend allocation.
• B2B SaaS experience in performance marketing, demand generation, or digital acquisition roles.
• Proven expertise in Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads Manager, managing full-funnel campaigns.
• Strong analytical mindset, with experience in A/B testing, audience segmentation, and conversion rate optimization (CRO).
• Experience running Account-Based Marketing (ABM) campaigns, aligning paid strategies with sales targeting.
• Deep understanding of campaign tracking, including UTMs, conversion tracking, and attribution modeling to measure marketing impact.
• Proficiency in analytics and reporting tools such as Google Analytics, Looker Studio, or similar platforms to track ROI and pipeline contribution.
• Hands-on experience with paid ad creative development, collaborating with content and design teams on visuals, copy, and video assets.
• Fluent in English & German, capable of optimizing ad messaging for DACH and European markets.
• Self-starter who takes ownership of campaign strategy and execution, with the ability to adapt quickly in a fast-paced startup environment.
• Strong communicator, able to align with Sales, Content, and Digital Marketing teams to drive integrated demand generation efforts.