Senior Manager Corporate & Product PR (all genders welcome)

Kia Europe; Frankfurt; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An innovative global mobility brand is seeking a Senior Manager for Corporate & Product PR. This role involves crafting compelling stories and strategic PR plans while leading a dynamic team. You'll collaborate with various departments and external agencies to enhance media engagement and build relationships across Europe. With a focus on sustainability and corporate social responsibility, you'll drive initiatives that resonate with audiences. If you're passionate about PR and want to make a significant impact in a vibrant international environment, this is the perfect opportunity for you.

Leistungen

Competitive compensation package

Private leasing offer

Systematic off and on-the-job training

Free staff restaurant

Health Management support

Qualifikationen

• Minimum 7 years of experience in PR or related field.
• Strong writing, editing, and proofreading skills in English.
• Proven ability to manage multiple tasks and meet deadlines.

Aufgaben

• Develop and execute PR strategy and masterplan.
• Manage agency relationships and create messaging.
• Oversee press activations and media materials.

Kenntnisse

Public Relations

Journalism

Media Communications

Writing and Editing

Organizational Skills

Proactive Initiative

Ausbildung

Degree in Public Relations

Degree in Journalism

Degree in Media Communications

Tools

Microsoft PowerPoint

Microsoft Excel

Jobbeschreibung

Join the movement and find new inspiration

We have an exciting opportunity as :

Senior Manager Corporate & Product PR (all genders welcome) at the Kia Europe Headquarters in Frankfurt / Main, Germany.

Job mission :

The Senior PR Manager will focus on both Corporate and Product communications, with a deep understanding of the EU automotive industry and a keen eye for compelling storytelling opportunities. Responsible for developing strategic PR plans and leading a team, the Senior PR Manager will drive the creation of original stories while aligning with Global PR and the wider group. Collaboration with internal departments, including Kia PBV, Kia Connect, and MECA, will be key. Additionally, they will build and maintain relationships with PR teams across Europe, external suppliers, and agencies, ultimately enhancing media output, journalist engagement, and influencer relationships.

Your responsibilities :

• Ambassador for the PRIDE attitude : PRIDE = Passion, Respect, Integrity, Discipline, and Execution
• Support the development and execution of the PR strategy and masterplan in collaboration with the GM of PR & Events.
• Manage agency relationships, creating messaging, briefings, and pitches to promote key PR initiatives and ensure consistent media coverage across targeted audiences and platforms.
• Lead the strategic planning and execution of press activations across both digital and physical platforms, maximizing coverage opportunities.
• Oversee the creation of media materials, including press releases, visual assets, and product specifications, ensuring content on Kia’s press website is up-to-date and accurate.
• Assist with proactive and reactive communication of Kia product and technical information.
• Collaborate with the Events Manager to plan and execute press drive events and product experiences, ensuring seamless logistics and brand-aligned experiences.
• Identify and propose Corporate PR event opportunities, working with external platforms and relevant teams to optimize presence and impact.
• Maintain close liaison with Kia Global PR and local HMG entities, attending meetings with country PR managers and agencies.
• Manage Kia’s participation in European awards, supporting reporting and amplification opportunities in collaboration with Marketing colleagues.
• Oversee the day-to-day management of PR projects, ensuring the smooth execution of the pan-European PR calendar.
• Manage issue and crisis communications, ensuring timely and effective responses to reactive statements.
• Stay informed on media trends and best practices, sharing insights and leading by example.
• Report on PR activities, tracking progress against key metrics and preparing actionable reports.
• Plan, forecast, and manage the PR budget, providing regular updates to stakeholders.
• Oversee the proactive use of media monitoring services and the distribution of reports, setting KPIs for Kia EU PR results and monitoring coverage expectations at market-level.
• Focus on coaching and developing the PR team, supporting their professional growth and knowledge development.
• Ensure all PR initiatives align with Kia's overall brand strategy and messaging, maintaining consistency across all journalist touchpoints.
• Develop and maintain a crisis communication plan, including key messaging and processes, to ensure effective responses to reputational or operational issues.
• Identify opportunities for Kia executives to contribute thought leadership content, interviews, and speaking engagements to enhance the brand's authority.
• Lead PR efforts related to Kia’s sustainability and corporate social responsibility initiatives, ensuring key messages are effectively communicated.

Your talents :

• A degree in Public Relations, Journalism and / or Media Communications is highly advantageous.
• Minimum 7 years of experience in a relevant field.
• Strong writing, editing, and proofreading skills in English (additional European languages are a plus).
• Excellent communication and organizational abilities.
• Proven ability to manage multiple tasks with attention to detail and meet deadlines.
• Proactive, creative, and eager to take initiative in PR activities.
• Proven experience in producing PR tools, including press releases, creating media lists, and responding to press inquiries, is a plus.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel highly desired.

Who are we?

Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been building motorcycles, cars and trucks for more than 75 years.

Kia is now spearheading the popularization of electrified and battery electric vehicles, developing a growing range of mobility services while encouraging millions of people to explore the best ways of getting around. Our brand slogan – ‘Movement that inspires’ – reflects our commitment to inspire consumers through our products and services.

Kia Europe is the European sales and manufacturing arm of Kia Corporation. From our headquarters in Frankfurt, Germany, we lead 39 markets across Europe and the Caucasus, employing more than 5,500 persons, including about 3,500 blue collar workers in our state of the art car plant in Zilina, Slovakia.

Our headquarter is home to more than 40 different nationalities and this diversity is truly inspiring! This means that every day at Kia is an opportunity to learn something new and to grow personally and professionally. The mix of ambitious and dynamic employees from all over the world is the fuel to our success. Do you have what it takes to join our team? We are looking forward to getting to know you!

You will enjoy working with us if you like these things :

A pulsating international environment. Our workforce is composed of people from more than 40 nations

Playing an active and important part in the development of Kia in Europe.

Developing new frameworks and solutions

Demanding challenges to which you can creatively contribute

A competitive compensation package; private leasing offer; systematic off and on-the-job training, free staff restaurant, support as concerns Health Management and more