(Senior) Performance Marketing Manager (m/f/x)

TN Germany; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A fast-growing scale-up in Munich seeks a (Senior) Performance Marketing Manager to oversee demand generation and marketing efforts across various channels. This role offers the chance to drive user acquisition for both B2C and B2B, significantly impacting the company's growth. The ideal candidate will have a strong analytical background, excellent communication skills, and a proven track record in performance marketing. Join a vibrant team and enjoy benefits like competitive salary, flexible working hours, and a personal development budget.

Leistungen

Flexible working hours

Kindergarten and daycare allowance

Access to discounted gym memberships

Attractive company pension scheme

Virtual equity share

Yearly personal development budget

Qualifikationen

• 2-3+ years of relevant Performance Marketing experience.
• Strong experience in acquiring and converting users via paid channels.
• Fluent in German and English.

Aufgaben

• Grow the number of acquired B2C and B2B customers via paid channels.
• Analyze and report campaign performance to improve efficiency.
• Develop marketing plans and forecasts using KPIs.

Kenntnisse

Analytical Skills

Communication

Organizational Skills

Goal-Oriented Execution

Ausbildung

Bachelor’s or Master’s degree in marketing

Tools

Paid Search

Paid Social

Display

Video

Jobbeschreibung

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EU work permit required:

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Job Reference:

b12112bc947f

Job Views:

5

Posted:

11.05.2025

Expiry Date:

25.06.2025

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Job Description:

FINN drives change for people, organizations and the planet through frictionless mobility. Offering convenient and flexible car subscriptions, we bring a true e-commerce experience to car ownership and accelerate the arrival of electric mobility. Join our fast-growing scale-up to make FINN the natural choice in Germany. We work with the best car brands in the world and are backed by leading global investors.

Your Role

As a (Senior) Performance Marketing Manager at FINN, you are responsible for overseeing demand generation and marketing efforts across various channels. You will define the first impressions of users and how they perceive FINN. It will be your responsibility to drive the growth of B2C and B2B user acquisition and converting them into customers to accelerate our global growth. This is an incredibly unique opportunity for an entrepreneurial and strategically minded Performance marketer to scale up existing channels and build new channels from the ground up and having a critical impact on FINN’s growth.

Your Benefits

• This role is based in Munich with the flexibility to work from home a few days per week.
• Competitive fixed salary and virtual equity share of the company, along with a yearly personal development budget of 1,500€ and an attractive company pension scheme.
• Flexible working hours, Kindergarten and daycare allowance (up to 300€ per child per month).
• Access to discounted gym memberships, and attractive mobility options (discounts for FINN cars via JobAuto or JobRad).
• Our open, modern office in the middle of Munich is known for loads of fun with amazing colleagues and frequent team events.

Your Responsibilities

• Generate demand: Grow the number of acquired B2C and B2B customers via paid channels, ensuring meeting cost-per-customer targets.
• Analyze and report campaign performance: Improve efficiency, optimize channel mix and budgets. Collaborate with Data team to enhance data insights and decision-making.
• Experiment to fuel growth: Continuously test within existing and new channels to reach underserved user groups and increase growth and efficiency.
• Build the FINN brand across paid channels: Develop marketing campaigns and messages in collaboration with the creative team.
• Find product-channel fit and steer marketing budget: Engage with senior management on marketing and brand strategies, define channel strategies, and manage the marketing budget.
• Develop marketing plans and forecasts: Use KPIs such as spend, CPL, ROAS, and CAC, informed by data and analytics, to guide investments and optimizations.

Your Profile

• 2-3+ years of relevant Performance Marketing experience with successful campaign planning, testing, execution, and measurement involving large budgets.
• Bachelor’s or Master’s degree in marketing, business, sales, or related fields.
• Strong experience in acquiring and converting B2C and/or B2B users via Paid Search, Paid Social, Display, and Video channels; offline marketing experience is a plus.
• Highly analytical and data-driven with the ability to analyze data, focus on KPIs, and draw conclusions.
• Excellent organizational and communication skills, adaptable to various contexts and stakeholders.
• Proven track record of experimenting with new strategies, channels, and frameworks; experience with incrementality experiments is preferred.
• Experience with tracking and attribution.
• Top performer with goal-oriented execution skills.
• Meticulous attention to detail and enthusiasm for precise work.
• Ability to work independently and proactively, taking ownership and making decisions.
• Fluent in German and English.