(Sr) Manager, Digital Innovation & Customer Engagement (f/m/d)

TN Germany; München; Hybrid; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading company in the pharmaceutical sector is seeking a (Sr) Manager, Digital Innovation & Customer Engagement to enhance customer engagement through innovative strategies and digital solutions. The role involves leading projects that leverage new technologies and analytics to optimize engagement across various channels. The ideal candidate will have a strong background in omnichannel marketing, excellent analytical skills, and a passion for digital innovation.

Qualifikationen

• 5+ years of experience in omnichannel marketing or digital innovation.
• Proven ability to drive digital innovation and manage complex projects.

Aufgaben

• Identify and drive innovative customer engagement initiatives.
• Shape digital capabilities and optimize campaigns using analytics.
• Pioneer innovation in customer engagement through partnerships.

Kenntnisse

Analytical Skills

Data Literacy

Cross-Functional Collaboration

Customer Engagement

Ausbildung

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business

Bachelor’s Degree in Economics

Bachelor’s Degree in Life Sciences

Bachelor’s Degree in Computer Science

Tools

MS Excel

Artificial Intelligence

CRM

Marketing Automation Tools

Data Analytics Platforms

Jobbeschreibung

Job Description

For our offices in Munich (hybrid working model), we are recruiting for the position of (Sr) Manager, Digital Innovation & Customer Engagement (f/m/d).

About This Role:

The (Sr) Manager, Digital Innovation & Customer Engagement will be responsible for developing and executing data-driven and customer-centric strategies that enhance engagement across digital and traditional channels. The incumbent will lead the design, piloting, and scaling of innovative projects and solutions leveraging new technologies that drive measurable value, while ensuring alignment with commercial and medical goals.

What You’ll Do:

1. Identify, pilot, and drive innovative customer engagement initiatives, digital solutions, and new technologies (e.g., Artificial Intelligence) for all Business Units and functions and across the entire Customer Excellence & Operations (CE&O) solution space
   • Advise Business Units and cross-functional stakeholders about novel ways to engage different key stakeholder groups and drive projects
   • Act as champion for innovation, building awareness and capabilities across the organization
   • Manage relationships with digital agencies, technology partners, and other external vendors
2. Shape digital and analytics capabilities, ecosystem, and infrastructure for state-of-the-art engagement concepts, operations, and execution
   • Advance technological ecosystem and infrastructure
   • Use analytics and customer insights to optimize campaigns and engagement models
   • Monitor trends in digital engagement, operations, pharma marketing, and customer behavior to inform strategy
3. Pioneer innovation in customer engagement & analytics through strong partnerships with above-market stakeholders
   • Collaborate with the global Biogen community
   • Share best practices as a trusted partner

Who You Are:

This role requires an innovative and independent character, skilled in digital solutions and customer engagement, with strong cross-functional collaboration abilities. Your enthusiasm for advancing digital capabilities and your ambition to stay ahead of industry trends will help optimize our strategies and operations, influencing decision makers at all levels.

Qualifications:

• Bachelor’s Degree in Marketing, Business, Economics, Life Sciences, Computer Science, or a related discipline
• 5+ years of experience in omnichannel marketing, customer engagement, or digital innovation, ideally within the pharmaceutical, biotech, or healthcare industry
• Proven ability to drive digital innovation and manage complex cross-functional projects
• Strong analytical skills and data literacy, with a focus on data-driven decision-making; proficiency in MS Excel
• Experience with Artificial Intelligence, Website & HCP Platform knowledge, marketing automation tools, CRM, and data analytics platforms is preferred
• Experience integrating data feeds from various systems
• Understanding of A/B testing, Net Promoter Score/ComScore, and Customer Engagement Analytics
• Strong knowledge of pharmaceutical commercial models, HCP and patient engagement, and compliance considerations
• Ability to thrive in a cross-functional and cross-cultural environment
• Excellent interpersonal, presentation, and stakeholder management skills
• Self-motivated, proactive, and hands-on mentality
• Strong team orientation
• Fluent in German and English