Product Marketing Lead DSB EMEA (All Genders)

TN Germany; Berlin; Hybrid; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a Product Marketing Lead to drive Go To Market strategies across EMEA. This role involves collaborating with various stakeholders to ensure effective execution of marketing initiatives tailored to local needs. The ideal candidate will have a strong background in Product Marketing, particularly within the Healthcare sector, and possess excellent communication skills. Join a dynamic team that values flexibility, professional growth, and a commitment to diversity, where your contributions will make a significant impact on the company's success.

Leistungen

Flexible Work Arrangements

Childcare Support

Health Checks

Professional Development Opportunities

Diversity and Inclusion Programs

Annual Bonus

Performance Awards

Qualifikationen

• Several years of experience in Product Marketing, ideally in Healthcare.
• Proven track record of successful Go To Market strategies.

Aufgaben

• Collaborate with stakeholders to define Go To Market strategies.
• Develop clear positioning and messaging for target customers.
• Create enablement materials for diverse customer segments.

Kenntnisse

Product Marketing

Go To Market Strategy

Copywriting

Stakeholder Communication

Market Insights

Ausbildung

University Degree in Science/Marketing

Jobbeschreibung

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Product Marketing Lead DSB EMEA (All Genders), Berlin

Client:

Bayer

Location:

Berlin, Germany

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

d4a5845b6b80

Job Views:

3

Posted:

09.05.2025

Expiry Date:

23.06.2025

Job Description:

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Within Bayer, we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here

Product Marketing Lead DSB EMEA (All Genders)

YOUR TASKS AND RESPONSIBILITIES

1. Go To Market Strategy: Collaborate with different stakeholders to define the strategy, planning, and execution of Go To Market initiatives for our products across different EMEA countries. Collaborate and coordinate with local teams, ensuring that strategies and initiatives are effectively aligned and implemented at the regional level. This includes fostering strong partnerships across various departments to adapt and tailor our strategies to meet local market needs and opportunities. Work closely with teams on the ground, leveraging their insights and expertise to enhance overall effectiveness and drive localized success.
2. Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers. This includes creating and maintaining strategic elements, such as ICPs, personas, value propositions, and establishing a comprehensive asset framework that ensures consistency and impact of our messaging across all touchpoints and channels.
3. Customer Journey Enablement: Collaborate with marketing, product, sales, and customer success to develop top-tier enablement materials that are customized for diverse customer segments and geographical regions. Engage in cross-functional collaboration to ensure our messaging is present in every stage of the customer journey, ensuring that from the first point of awareness through to building loyalty and advocacy, every interaction delivers exceptional value to the customer.
4. Market insights: Act as a crucial link between the marketing team and product management, shaping the right approach and customer experience with marketing instruments. This includes implementing processes for gathering and integrating market feedback into product development and marketing strategies, and enhancing product-market fit.

WHO YOU ARE

We are excited about your talent and passion for this position. Attracting the right talent is important to us. We would be happy to work with you to identify and create the career and development opportunities you are looking for - also in parttime. And if you don't meet all the requirements, we still look forward to receiving your application. We are all constantly learning!

• You have a university degree in science/marketing or equivalent with work experience with a successful track record within local/regional/global marketing.
• You have several years of experience in Product Marketing, ideally for a Software/IT product within the Healthcare space.
• You have a proven track record of Go to Market strategies and Product Marketing expertise.
• You have a hands-on mentality with a results-driven mindset, a team-player attitude with strong interpersonal skills, and a humble approach to collaboration while still being able to communicate clearly and concisely with multiple stakeholders.
• You have fluent and excellent copywriting skills in English.

WHAT WE OFFER

Our benefits package is flexible, appreciative, and tailored to your lifestyle, because: What matters to you, matters to us!

• We ensure your financial stability through a competitive compensation package, consisting of an attractive base pay and our annual bonus. In addition, managers can recognize special contributions by granting an individual performance award or top performance award.
• Whether it’s hybrid work models or arrangements: Whenever it is possible, you will have the flexibility to work how and where it is best for you.
• Your family is a top priority. We offer loving company daycare centers at multiple locations, support in finding childcare, time off for the care of elderly or dependent family members, summer camps for children, and much more.
• We support your professional growth by providing access to learning and development opportunities, training programs through the Bayer Learning Academy, development dialogues, as well as coaching and mentoring programs.
• We promote health awareness and opportunities for self-care through various measures, such as free health checks with the company doctor and our health platform #machfit.
• We embrace diversity by providing an inclusive work environment in which you are welcomed, supported, and encouraged to bring your whole self to work.