Senior Manager Brand & Marketing

TN Germany; München; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in the sports marketing sector is seeking a Senior Manager Brand & Marketing to drive global marketing strategies and enhance brand engagement. The ideal candidate will have extensive experience in marketing within sports or entertainment, showcasing strong leadership and communication skills. This role involves collaborating with various teams to create impactful campaigns and strengthen partnerships.

Qualifikationen

• Minimum 7 years of experience in marketing roles within sports, events, entertainment, or media industries.
• Proven ability to build and execute high-impact marketing strategies.

Aufgaben

• Develop and execute WRC’s global marketing strategy.
• Lead integrated multi-channel marketing campaigns.
• Oversee the creation of engaging content and brand activations.

Kenntnisse

Communication

Project Management

Storytelling

Ausbildung

Bachelor's degree in Marketing

Jobbeschreibung

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Client:

Red Bull

Location:

Job Category:

Other

EU work permit required:

Yes

Job Reference:

38f1071b9569

Job Views:

1

Posted:

16.05.2025

Expiry Date:

30.06.2025

Job Description:

WRC Promoter GmbH, the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Brand & Marketing (m/w/d). For more information visit

Responsibilities

• Develop and execute WRC’s global marketing strategy, driving brand growth and audience engagement.
• Lead integrated multi-channel marketing campaigns, ensuring consistent messaging and maximum impact across digital, social, and traditional platforms.
• Work closely with commercial and content teams to align marketing initiatives with sponsorships, partnerships, and revenue objectives.
• Oversee the creation of engaging content, storytelling, and brand activations that captivate fans and commercial stakeholders alike.
• Collaborate cross-functionally to create compelling partner and sponsorship activations that enhance brand visibility and partner value.
• Develop co-branded campaigns with sponsors and broadcasters, ensuring seamless integration into WRC’s global marketing efforts.
• Strengthen relationships with media outlets, trade partners, and industry stakeholders to amplify WRC’s presence across motorsport and entertainment platforms.
• Stay ahead of industry trends, digital advancements, and fan engagement strategies to continuously evolve WRC’s marketing approach.
• Utilize audience insights and campaign data to optimise marketing strategies and improve performance.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 7 years of experience in marketing roles within sports, events, entertainment, or media industries.
• Proven ability to build and execute high-impact marketing strategies that drive brand growth and audience engagement.
• Strong expertise in sponsorship marketing, partner activations, and commercial collaborations.
• Excellent verbal and written communication skills in English (additional languages are an advantage).
• Excellent communication, storytelling, brand messaging, and project management skills.
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Travel 20-30%

About Red Bull

Giving wings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, but also the birth of a totally new product category.

Our Values

Chasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Meaning

Find your meaning and use your strengths to achieve it!

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself!

Turn your talents into strengths to become excellent at what you do.