Retail Marketing Specialist (m/f/d)

TN Germany; Frankfurt; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in the automotive industry is seeking a Retail Marketing Specialist in Frankfurt. This role involves developing marketing strategies to enhance brand positioning and drive sales performance, collaborating with dealerships, and managing marketing initiatives. The ideal candidate will have a strong marketing background, excellent communication skills, and experience in retail marketing within the automotive sector. Join a dynamic team and contribute to innovative marketing efforts that shape the future of retail automotive sales.

Leistungen

Competitive salary and benefits

Opportunity for professional growth

Exposure to global automotive trends

Qualifikationen

• Experience in retail marketing, preferably within the automotive industry.
• Strong understanding of consumer behavior and retail sales dynamics.

Aufgaben

• Develop and implement retail marketing strategies to increase customer engagement.
• Coordinate local marketing campaigns and dealer support programs.
• Track and report marketing performance metrics.

Kenntnisse

Communication

Project Management

Digital Marketing

Consumer Behavior

Ausbildung

Degree in Marketing

Degree in Business Administration

Degree in Communications

Tools

CRM Systems

Social Media Platforms

Jobbeschreibung

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Retail Marketing Specialist (m/f/d), Frankfurt

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Client:

BYD Europe

Location:

Frankfurt, Germany

Job Category:

Retail

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EU work permit required:

Yes

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Job Reference:

257a9030867d

Job Views:

1

Posted:

16.05.2025

Expiry Date:

30.06.2025

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Job Description:

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems, and other new energy products, as well as related after-sales services.

Location: Frankfurt am Main
Company: BYD Automotive GmbH
Reporting to: Retail Marketing Manager

About the Role:

As a Retail Marketing Specialist, you will play a key role in developing and executing marketing strategies to strengthen brand positioning and drive retail sales performance. You will work closely with dealerships and internal stakeholders to ensure impactful campaigns, promotional activities, and customer engagement initiatives that enhance the retail experience.

Key Responsibilities:

• Develop and implement retail marketing strategies to increase customer engagement and drive vehicle sales
• Coordinate local marketing campaigns, promotions, and dealer support programs
• Analyze market trends, customer behavior, and competitor activities to optimize retail marketing initiatives
• Support dealerships with marketing materials, digital tools, and training to ensure effective execution
• Collaborate with internal teams, including sales, digital marketing, and product management, to align marketing efforts
• Manage retail events, sponsorships, and activations to strengthen brand presence at the local level
• Track and report marketing performance metrics, providing insights to improve campaign effectiveness
• Ensure compliance with corporate branding guidelines and marketing policies

Your Profile:

• Degree in Marketing, Business Administration, Communications, or a related field
• Experience in retail marketing, preferably within the automotive industry
• Strong understanding of consumer behavior and retail sales dynamics
• Excellent communication and project management skills
• Ability to work collaboratively with dealerships and cross-functional teams
• Proficiency in digital marketing tools, social media platforms, and CRM systems
• Creative mindset with a strategic approach to marketing execution

Why Join Us?

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits.
• Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.