(Senior) Director, Global Game Publishing

TN Germany; Frankfurt; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

A leading global gaming company is seeking a (Senior) Director for Global Game Publishing in Frankfurt. The role involves overseeing AAA game franchises, leading brand marketing strategies, and collaborating with international teams to ensure successful game launches. Candidates should have extensive experience in brand marketing and a passion for gaming.

Qualifikationen

• Over 10 years of experience in brand marketing or product management.
• Deep understanding of AAA titles and franchises.
• Strong collaboration and communication skills.

Aufgaben

• Oversee all stages of AAA game franchises from concept to post-launch.
• Lead brand marketing strategy and execute regional go-to-market plans.
• Facilitate communication for successful global releases.

Kenntnisse

Brand Marketing

Product Management

Data Analysis

Collaboration

Communication

Jobbeschreibung

Social network you want to login/join with:

(Senior) Director, Global Game Publishing, Frankfurt

Client: Tencent

Location: Frankfurt, Germany

Job Category: Other

-

EU work permit required: Yes

Job Reference: 004565c0c891

Job Views: 1

Posted: 13.05.2025

Expiry Date: 27.06.2025

Job Description:

Responsibilities:

About Tencent

Tencent Games was established in 2003. We are a leading global platform for game development, operations, and publishing, and the largest online game community in China.

Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experiences for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends are some of our most popular titles.

We actively promote the development of the esports industry, work with global partners to build an open, collaborative, and symbiotic industrial ecology, and create high-quality digital life experiences for players.

About Level Infinite

Level Infinite is Tencent’s global gaming brand, offering a comprehensive network of services for games, development teams, and studios worldwide. We are dedicated to delivering engaging and original gaming experiences to a global audience, fostering inclusivity, connection, and accessibility. We also provide a wide range of services and resources to our developer network to help unlock their games' potential.

Our Games Publishing Lead will be a key part of Tencent Games’ Global Publishing team, reporting directly to the Head of Global PC/Console Publishing. You will leverage your understanding of market and player motivations, work closely with our second-party production team, and build strong relationships with our game studio partners to deliver AAA titles across multiple platforms.

As Game Publishing Lead, you will oversee all stages of AAA game franchises, from initial concept to post-launch support, including early product optimization, testing, pre-release preparations, promotion, community management, user acquisition, live-ops, and monetization.

You will also lead our brand marketing strategy, from setting the brand vision and game positioning to executing regional go-to-market plans for live service and GaaS initiatives. Your responsibilities include:

• Facilitating communication among regions to ensure successful global releases.
• Allocating resources effectively and managing projects efficiently.
• Coordinating with Tencent teams and external partners to ensure project success.
• Achieving KPIs such as brand awareness, revenue, DAU, and retention.
• Working with Canadian studios and traveling internationally.
• Driving quality and strategic planning for products.
• Conducting market and consumer research to identify opportunities.
• Supporting studios in marketing execution.
• Building and maintaining strong relationships for timely information flow.
• Analyzing competitors and new business opportunities for senior management.

Requirements:

To succeed, you should have:

• Over 10 years of experience in brand marketing, product management, or related fields, with multiple titles across platforms.
• Deep understanding of building and delivering AAA titles and franchises.
• Knowledge of F2P and live service/GaaS models, especially in European and American markets.
• A passion for gaming and a keen sense of market trends and data analysis.
• Strong collaboration, communication skills, and cultural awareness of Chinese and Western cultures.
• Excellent English skills, both written and spoken.
• A responsible, self-driven attitude with problem-solving skills, resilience, and experience managing work across time zones, preferably in large multinational projects.