Product Lead, Acquisition Automation

TN Germany; Berlin; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in user acquisition is seeking a Product Lead to join their Acquisition & Onboarding team. This role involves setting the vision for user-acquisition automation, working with cross-functional teams, and enhancing automation tools. Ideal candidates have experience in marketing technology and product management, with a proactive attitude and strong data analysis skills. The position offers relocation support and the option to work remotely from various countries.

Qualifikationen

• Experience in marketing technology, user acquisition, and measurement setups.
• Previous experience in product management, preferably in data-driven products.
• Experience with data science or machine learning projects is a plus.

Aufgaben

• Set the vision for a technical team focused on user-acquisition automation & measurement.
• Lead multiple projects and collaborate with business and operations stakeholders worldwide.
• Enhance acquisition automation tools and improve user attribution & measurement.

Kenntnisse

Marketing Technology

Data Analysis

Business Acumen

Proactive Attitude

Ausbildung

Product Management

Jobbeschreibung

Job Description:

We are looking for a Product Lead to join our Acquisition & Onboarding team.

Acquisition & Onboarding is a new sub-group in the Consumer Product group focused on new-user experiences of Wolt, from first impression through first purchase. We maintain platforms that automate user acquisition; build market and attribution models; drive organic search improvements; and fine-tune user onboarding and first-purchase experiences in our consumer apps and website.

As a Product Lead for Acquisition Automation, you will set the vision for a technical team focused on user-acquisition automation & measurement. You will work with a cross-functional team of talented colleagues in engineering, product, data, and marketing in a highly impactful role. You will lead multiple projects and collaborate with business and operations stakeholders worldwide to improve and expand our acquisition automation tools and enhance our ability to attribute & measure user acquisition. Your daily work will revolve around these efforts, with your home base being a team of product managers within a product organization.

This role can be based in Helsinki, Berlin, or Stockholm, or you can work remotely from Finland, Sweden, Germany, Denmark, or Estonia. We also provide relocation support for candidates outside these countries.

Our humble expectations

You could come to this role from various backgrounds, but ideally, you have:

• Experience in marketing technology, including user acquisition, marketing automation, and measurement setups.
• Previous experience in product management, preferably in data-driven products.
• A blend of data analysis skills, engineering understanding, design sensitivity, and business acumen, combined with a proactive attitude.
• Experience with data science or machine learning projects is a plus but not mandatory.
• An interest in partnering with marketing teams and managing internal stakeholders.
• A desire for a high-ownership, high-visibility role with direct impact on the company's bottom line.