Director, ATV Enterprise Partnerships, DACH

Equativ; Düsseldorf, Hamburg, München, Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a strategic commercial lead to drive revenue growth in the DACH region. This role involves leading the go-to-market strategy for advanced TV media monetization, managing key partnerships, and ensuring customer satisfaction. The ideal candidate will have over seven years of experience in agency business development within the media sector, with established relationships among decision-makers. This position offers the chance to shape the future of advertising in a fast-paced environment, making a significant impact on the company's growth and success.

Qualifikationen

• 7+ years in agency business development within the media industry.
• Strong relationships with decision makers in Agencies and Publishers.

Aufgaben

• Lead strategic go-to-market for ATV media monetization in DACH region.
• Establish and oversee GTM strategy for ATV demand side business development.

Kenntnisse

Business Development

Sales Strategy

Stakeholder Management

Communication Skills

Market Analysis

Ausbildung

BS/BA degree

Tools

Salesforce

Jobbeschreibung

Equativ is a Global Ad Platform with an advanced suite of vertically integrated products designed to fulfill the needs of advertisers at scale. Our product offering ranges from Publisher AdServer, SSP, DSP, Curation platform and Media solutions.

Within the CSO group, the Advanced TV team is focused on the strategic development of our CTV product offerings, across our platform technology, and our media monetisation business. Equativ is looking for a strategic commercial lead to join this Team as the Director, ATV Enterprise Partnerships in the DACH region.

In this role, you will lead the strategic go to market of Equativ’s ATV media monetisation in the DACH region, to drive revenue and growth through agencies in the region, and representing key partnerships with commercial sales and business development to agencies and advertisers.

Key responsibilities:

1. Establish and oversee the GTM strategy for ATV demand side business development via strategic initiatives, including pre-sales, value propositions, prospecting, delivery and customer satisfaction to drive ATV advertising revenues in the region, for Equativ’s key partnerships.
2. Deliver the revenue target on a quarterly basis.
3. Full ownership of market specific Equativ strategic publisher CTV partnership.
4. Own full reporting on ATV/CTV to country Managing Director.
5. Support programmatic sales team in expanding CTV partnerships.
6. Smart TV/CTV advertising business development, partner engagement and support.
7. Build up, manage and execute a pipeline of new business.
8. Be an ambassador for Equativ within the local media industry.
9. Define target markets/verticals, lead generation processes, and pipelines.
10. Document interactions and follow-ups in Salesforce and other internal tools.
11. Secure and conduct on-site sales meetings with agencies and advertisers.
12. Run and oversee the full sales lifecycle for your prospective and recurring clients.
13. Liaise with the Client Services team to build custom campaigns for premium ATV programmatic activity and support revenue growth.
14. Develop a very good understanding of the programmatic ATV marketplace, Equativ products including the operations of the Maestro curation platform.
15. Build strong relationships with buyers through regular meetings, calls, provision of inventory reports and recommendations.
16. Support includes generation of GTM approach, demand/supply synergy, local market insight and sales support, in conjunction with the wider ATV team.

Experience/Background:

1. 7+ years of experience in agency business development for SSP, DSP, Publisher, data companies or similar organisations within the media industry.
2. Established relationships with decision makers within the ecosystem of Agencies, Publishers and monetisation Platforms.
3. Experience collaborating across Sales, Account Management, Product, Marketing and Business teams.
4. Ability to partner at senior levels of media organisations, and manage key stakeholders on all sides of a business relationship.
5. Self-starter, with the ability to manage, and drive projects and execute on objectives.
6. Desire to work in a changing, fast-paced scale up business.
7. Excellent communication skills - presenting, questioning and listening in all business environments.
8. BS/BA degree or equivalent work experience.