Group Marketing Director

TN Germany; Hamburg; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An exciting opportunity awaits for an experienced Group Marketing Director to lead marketing initiatives across multiple brands in a dynamic media environment. In this pivotal role, you will develop and execute strategic marketing plans that drive growth and enhance brand awareness. You will collaborate with senior leadership, oversee marketing teams, and manage budgets to align marketing strategies with business objectives. If you are a passionate leader with a track record of innovative campaigns and exceptional interpersonal skills, this role offers a chance to shape the future of a leading media outlet, all while working in a fast-paced and creative environment.

Qualifikationen

• Multi-year experience in senior marketing roles for consumer brands.
• Strong understanding of digital marketing and media operations.

Aufgaben

• Develop and implement comprehensive marketing strategies.
• Lead a team to enhance brand positioning and messaging.
• Manage marketing budgets and track ROI.

Kenntnisse

Strategic Marketing

Leadership

Digital Marketing Trends

Market Research

Budget Management

Data Analysis

Project Management

Ausbildung

Bachelor's Degree in Marketing or related field

MBA or relevant master's degree

Jobbeschreibung

We are recruiting an experienced Group Marketing Director for Bauer Media Audio in Ireland.

In this exciting and fast-paced role, the successful candidate will oversee marketing across all our brands, which have a combined reach of 2.3 million radio listeners each week and a significant social and digital audience.

This pivotal role requires a candidate with substantial experience and exceptional leadership skills who understands market trends and consumer behaviour. In this senior-level executive position, you will be responsible for developing and executing strategic marketing plans to drive growth, increase brand awareness, and enhance market penetration.

This role involves leading marketing, social media, and video teams, managing budgets, and collaborating with multiple departments to align marketing initiatives with overall business objectives.

You will play a key role in shaping our long-term strategic vision, identifying trends, and spearheading special projects and initiatives that align with our company's ambitions and values.

What you will do:

1. Develop and implement comprehensive marketing strategies to achieve business goals.
2. Collaborate with senior leadership to align marketing strategies with overall company vision.
3. Oversee brand positioning and ensure consistent brand messaging across all channels, enhancing brand identities and market presence.
4. Conduct market research to identify opportunities, trends, and the competitive landscape.
5. Analyse data to inform strategic decisions and optimise campaign performance.
6. Plan and execute multi-channel marketing campaigns.
7. Lead the social media vision across the business and develop strategies that align with overall business and marketing objectives.
8. Develop a measurement framework for the department and foster a culture of performance measurement that delivers improved ROI.
9. Develop and manage the marketing budget, ensuring efficient resource allocation while tracking and reporting on expenditures and ROI.
10. Lead a team of experienced professionals providing shared services across multiple brands, including graphics, AV, and social media.
11. Recruit, train, and develop team members, fostering a collaborative and innovative environment.

If the following traits sound like you, you might be the right person for the job:

1. You can see the big picture and develop long-term strategies that drive brand growth and engagement across various media platforms.
2. You bring fresh, creative ideas and have a track record of implementing innovative marketing campaigns that captivate audiences.
3. You are well-versed in the latest digital marketing trends and technologies, with strong commercial awareness and understanding of modern media operations.
4. You are a passionate leader with excellent people management and interpersonal skills, along with outstanding written and oral communication skills.
5. You possess exceptional organisational skills, capable of managing multiple projects and priorities in a fast-paced, competitive industry.
6. You demonstrate confidence, enthusiasm, and a can-do attitude, balanced by resilience and the ability to handle frustration.

Before you apply, ensure you meet the following criteria:

1. Demonstrable multi-year experience in marketing for a consumer brand in a senior role.
2. Solid knowledge of the Irish audio and media landscape is advantageous.

Our Culture & Rewards

At Bauer Media Audio Ireland, we strive to be the most innovative, dynamic, and best-in-class media outlet in Ireland. Our goal is to reach more people and engage them through our channels. Our team is composed of passionate and creative individuals. Working here means no two days are the same. The work is fast-paced and intense — we work hard because we love what we do.

We are committed to promoting a diverse, inclusive, and equitable workplace culture, supporting the creation and distribution of content that reflects Ireland’s diverse audience.

At Bauer Media Audio Ireland, we believe that creating a happy, respectful workplace involves acting like the kind of person you would like to work with.