Computer Vision Software Tech Lead Intelligent Analytics fmdiv

Responsibilities

• Planning, developing, coordinating, and managing B2B marketing and communication measures for one specific company division.
• Expanding and further developing existing marketing and communication activities, particularly in the online area.
• Conceiving and implementing sales promotion measures in collaboration with product management and marketing.
• Creating target group-specific marketing and communication materials for case studies, press releases, data sheets, presentations, trade fairs, websites, social media, etc.
• Managing content of social media channels and digital marketing campaigns.
• Conceiving, planning, and implementing customer events, trade fairs, and webinars.
• Controlling online marketing activities in the area of SEO as well as developing and implementing best practices implementing SEO and analysis evaluations with Google Analytics.
• Recognizing new marketing trends and technologies early.
• Ensuring corporate standards in marketing materials.

Your Profile

• Experience in developing and implementing sales and marketing strategies in a technical B2B environment.
• Extensive knowledge in the conceptual preparation of technical issues requiring explanation and their implementation in various media forms.
• Confident handling of SEO tools and marketing automation tools.
• Experience in managing and dealing with external service providers and agencies.
• Good knowledge of project management.
• Business fluent in English.
• Excellent knowledge of MS Office.
• Bachelor's or Master's degree in Marketing or other relevant business degree is preferred.
• Several years of progressive experience in marketing of technical products while demonstrating business understanding and ability to drive results.

Dynamic and international working environment.

Possibility of home-office days (two days per week).