Head of Paid Media (m/f/d)

TN Germany; Planegg; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading company in the film and gaming industry is seeking an experienced Paid Media Manager. The role involves managing high-performance paid media campaigns across various channels, leading a marketing team, and developing effective strategies. The ideal candidate has a strong analytical background and excellent communication skills. Join us to work in a modern environment with great benefits and the opportunity to share your passion for movies and games.

Leistungen

Flexible hours

30 days vacation

Pension plan

Fitness programs

Bicycle leasing

Events

Qualifikationen

• 7+ years of experience in managing paid media campaigns.
• Proven track record in executing successful paid media campaigns.

Aufgaben

• Manage and optimize paid media campaigns.
• Lead a team of marketing professionals.
• Develop and execute paid media strategies.

Kenntnisse

Analytical Skills

Numerical Skills

Communication

Ausbildung

University degree in Business Administration

University degree in Marketing

University degree in Digital Marketing

Tools

Google Tag Manager

GA4

Jobbeschreibung

Job Description

We are seeking an experienced Paid Media Manager with a strong background in managing and leading high-performance paid media campaigns across various channels.

Responsibilities

1. Manage and optimize paid media campaigns with 7+ years of experience.
2. Lead and empower a team of marketing professionals.
3. Develop and execute paid media strategies across social media platforms (Facebook, Twitter, TikTok, Snapchat), Paid Search, Programmatic, and Display advertising.
4. Utilize tracking tools such as Google Tag Manager and GA4 to monitor campaign performance.
5. Analyze data, generate reports, and derive actionable insights to improve campaign effectiveness.
6. Maintain a comprehensive understanding of the marketing funnel and paid media strategies.
7. Possess strong analytical and numerical skills, especially in Excel.
8. Communicate fluently in English, both verbally and in writing.
9. Experience with alternative marketing channels like Out of Home, Podcasts, and Influencer Campaigns is a plus.
10. Knowledge of the gaming industry is advantageous.

Qualifications

• University degree in Business Administration, Marketing, or Digital Marketing.
• Proven track record in executing successful paid media campaigns.
• Basic knowledge of ad platform tracking and analytics tools.

What We Offer

• Work in the exciting film and gaming industry.
• Partnership-oriented, modern working environment.
• Training and development through PLAION Academy.
• Company benefits including events, fitness programs, bicycle leasing, flexible hours, 30 days vacation, pension plan, and more.
• Opportunity to share your passion for movies and games with colleagues.

Additional Notes

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