Product & Shopper Marketing Specialist Europe

TN Germany; Düsseldorf; Vor Ort; EUR 45.000 - 70.000; Vollzeit

Zusammenfassung

An established industry player with a rich history is seeking a Product & Shopper Marketing Specialist in Düsseldorf. This role involves leading product launches, supporting sales with compelling presentations, and managing marketing campaigns tailored to market demands. The ideal candidate will have over three years of experience in product marketing within the FMCG sector, particularly in the pet food industry. You'll thrive in a dynamic, international environment, collaborating with cross-functional teams and driving impactful marketing strategies. If you're self-driven and possess excellent communication skills, this opportunity is perfect for you.

Qualifikationen

• 3+ years experience in product and shopper marketing in FMCG.
• Fluent in English; German and other languages are a plus.

Aufgaben

• Lead new product launches and relaunches in collaboration with teams.
• Plan and implement POS campaigns for retailers.
• Conduct market analyses and derive actionable recommendations.

Kenntnisse

Product Marketing

Shopper Marketing

Sales Support

Market Analysis

Project Management

Communication Skills

Ausbildung

Bachelor's or Master's in Marketing

Jobbeschreibung

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Job Reference:

8ea61157f91c

Job Views:

2

Posted:

09.05.2025

Expiry Date:

23.06.2025

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Job Description:

Overview:
Our client is a Japanese company with more than 200 years of history. It has two divisions: Food for human consumption and pet food. In Japan, they have established itself as a leader in the pet food industry, thus also becoming a leader in sales. Thanks to the growth that the company has had in recent years, it became the No.1 brand of pet food in Japan and is also expanding internationally to make pets and their owners around the world happy. For the continuous growth of the European business, they are searching for a Product & Shopper Marketing Specialist Europe, located in Düsseldorf.

Principal Roles and Responsibilities:

In this role you will oversee topics across the entire marketing mix.
• You lead new product launches and relaunches in close collaboration with cross functional teams (e.g. Global Marketing, Demand Planning, local markets)
• You provide direct sales support with engaging selling stories for internal and external presentations
• You plan, implement and review POS campaigns and customer-specific sales promotion activities for retailers (grocery and pet speciality)
• You develop, optimize and expand existing marketing campaigns, adapting them to current market demands.
• You conduct market and competition analyses and derivation of recommendations for action and decisions
• You analyse and evaluate the performance and effectiveness of relevant marketing projects and campaigns.
• You support in organising trade fairs and exhibitions
• You steer external agencies and service providers in the development and
implementation of marketing projects.
• You monitor and control the respective marketing budget

Requirements

• Bachelor’s or Master’s degree in marketing, business administration, or
comparable fields of study.
• Proven experience (3 years +) in product and shopper marketing, in FMCG industry; knowledge of petfood business.
• Experience in Sales, Shopper / Trade Marketing or Category Management.
• Project management experience in international contexts, with the ability to work effectively across cultural boundaries.
• Fluent English skills, German and additional languages are an advantage.
• Self-driven and goal-oriented work style with high initiative and hands-on
mentality.

• Open and persuasive personality with excellent communication skills, team spirit, and the ability to collaborate effectively in an international environment.
• Willingness to travel occasionally (up to 10%).

• An international work environment in the heart of Düsseldorf, with Start Up feeling.