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An established industry player is seeking a Junior Marketing Data Analyst to enhance the digital customer experience. In this exciting role, you will analyze data to uncover opportunities for improvement and collaborate with various teams to implement insights. Your contributions will support strategic projects, including the rollout of a Customer Data Platform and optimization of marketing technologies. If you're passionate about data analysis and eager to learn, this position offers a fantastic opportunity to grow in a dynamic environment while driving impactful marketing strategies.
Job Description:
The Junior Marketing Data Analyst supports the continuous improvement of the digital customer experience at ZEISS Research and Microscopy Solutions (RMS). You will analyze data to identify opportunities for enhancing customer journeys, collaborating with internal and external partners to implement insights.
As part of the Digital Customer Interface Team, you will work on improving the digital experience and creating a seamless, personalized user experience.
You will collaborate closely with Marketing, Sales, Service, and IT teams to generate insights and enhance customer experience. Understanding platform integration and automation of marketing processes will be key.
You will participate in strategic projects such as implementing and rolling out our Customer Data Platform and support the planning and execution of marketing automation solutions to increase conversion rates along the marketing and sales funnel.
You will also be involved in selecting, implementing, and optimizing marketing technologies to improve data collection and analysis capabilities.
A Bachelor’s degree in Business Informatics, Computer Science, or a related field is highly regarded. Alternatively, proven experience in Data & Analytics (0-2 years) is necessary.
You should be enthusiastic about data analysis and eager to learn to inform marketing strategies. Knowledge of SQL, data visualization tools, and the ability to learn quickly are essential; experience with Python is a plus.
Strong communication and presentation skills are required, with the ability to translate data into actionable insights. Some project management experience and motivation to drive projects independently are important.
You should be able to work effectively in an international environment and possess fluent English skills (both written and verbal).
Note: If you are not a passport holder of the country where the vacancy is located, a work permit may be required. Please consult our blog for more information.
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