Regional Marketing Manager Central & East (d/f/m)

TN Germany; Mannheim; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading global hygiene and healthcare company seeks a Regional Marketing Manager for Central & Eastern Europe. The role involves overseeing brand strategies, managing budgets, and leading teams to drive market share growth. Ideal candidates have extensive experience in FMCG marketing and strong leadership skills. Join a diverse team committed to improving lives through innovative solutions.

Leistungen

Bonus

Flexible Hours

30 Days Vacation

Fitness Discounts

Health Programs

Transport Allowances

Qualifikationen

• 10-15 years in senior marketing roles in FMCG companies.
• Experience managing multiple brands across geographies.

Aufgaben

• Grow market shares of leading brands in the BRT category.
• Manage category A&P budget and oversee regional product launches.
• Lead cross-functional teams and deliver training.

Kenntnisse

Leadership

Strategic Thinking

Analytical Skills

Digital Marketing

Communication

Jobbeschreibung

Regional Marketing Manager Central & East (d/f/m), Mannheim

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda, and Zewa.

We are currently looking for a Regional Marketing Manager Bathroom Tissue (BRT) Central & Eastern Europe (d/f/m) for our Business Unit Consumer Goods. The role is full-time and permanent, preferably based in countries with key regional offices in the CE&EE region.

Your Role

• Supervise and steer multiple markets to grow market shares of leading brands in the BRT category across the Central and East regions, including developing, managing, and implementing brand strategies, marketing plans, and activities in line with regional, global, and Business Unit guidelines.
• Participate in and/or lead regional and European BRT projects; oversee regional product launch processes according to plans and budgets.
• Contribute to global brand development and support the Regional Marketing Director in representing the Central & East BRT region at the European level, including overarching projects.
• Manage the assigned category A&P budget in alignment with the Regional Marketing Director, allocating resources across the region and marketing activities.
• Support the development and adaptation of brand marketing communication materials across channels and products, ensuring local relevance and effective communication.
• Lead, develop, and steer cross-functional teams, ensuring they have the necessary knowledge and skills, including delivering training.

You Identify With

• Min. 10-15 years of experience in senior marketing roles within branded top FMCG companies, with relevant experience managing multiple brands across geographies. Additional sales experience is advantageous.
• Strong leadership experience in managing direct and indirect teams across countries and locations, with a team-oriented approach.
• Strong strategic, analytical, and holistic thinking skills, with proven ability to develop and implement strategic initiatives to drive P&L and market share growth.
• Outstanding skills in brand development and marketing mix, including digital marketing experience.
• Effective communication skills in English (German is a plus), with the willingness to travel.
• Keen sense of consumer and customer needs, as well as brand equity management.

Our Benefits for You

Benefits vary by location but typically include:

• Compensation & Benefits: Bonus, salary adjustments, pension schemes, and more.
• Work-Life Balance: Hybrid work, flexible hours, 30 days vacation.
• Learning & Development: Training, coaching, professional development opportunities.
• Health & Well-being: Fitness discounts, health programs, mindfulness courses.
• Team & Collaboration: Inclusive culture, networks, co-working spaces.
• Mobility: Transport allowances, parking, e-charging stations.

This is Us

At Essity, our core values of Care, Collaboration, Courage, and Commitment shape our inclusive culture. We are committed to diversity and explicitly welcome applications from all backgrounds, especially those facing structural or institutional discrimination.

Let’s Connect!

The Talent Acquisition Team is available to answer any questions about this role.

Join us in improving lives every day through impactful and sustainable innovations that make the world a healthier, more hygienic, and safer place.