Marketing Manager Lifestyle Brands

Suntory Global Spirits; Frankfurt; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading premium spirits company in Frankfurt seeks a Marketing Manager to lead their Lifestyle Marketing Team. This role involves defining brand strategies, managing P&L, and driving innovative marketing approaches. The ideal candidate will have extensive experience in consumer marketing, particularly in the FMCG or spirits industry, and will excel in leadership and project management.

Qualifikationen

• 10 years of consumer marketing & trade marketing experience.
• Experience in project management and cross-functional projects.

Aufgaben

• Lead and develop the Lifestyle Marketing Team.
• Define and implement Brand Strategies for a Portfolio of brands.
• P&L responsibility for Lifestyle Brands Portfolio.

Kenntnisse

Leadership

Project Management

Strategic Influencing

Ausbildung

University degree in business, marketing, communications

Tools

MS Office

Jobbeschreibung

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company, where each employee is treated like family and trusted with legacy. With our greatest assets—our premium spirits and our people—we're driving growth through impactful marketing, innovation, and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

1. The spirits industry is an exciting, dynamic, and fast-paced business, and Beam Suntory is the world's third largest premium spirits company with a broad portfolio of brands.
2. Opportunity to gain skills and capabilities by leading our portfolio of Lifestyle Spirit Brands, including Jim Beam, our largest brand in the portfolio and one of the leading spirits brands in Germany, with a portfolio of Ready-to-Drink products, Bourbons, and Flavored Whiskies. Plus, -196, our latest innovation in the Ready-to-Drink segment.
3. Opportunity to lead a team of direct reports, coach and develop them to their best, and form a winning team.
4. Opportunity to co-develop innovations and longer-term Brand Strategies together with the global brand house as one of the lead markets and be the key contact in developing or co-developing assets.
5. Opportunity to drive digital-first and Full Funnel Marketing approaches.
6. Opportunity to develop integral activations and experience platforms.
7. Opportunity to lead and partner with an exciting agency network in developing high-class communication and activations.
8. Be a key partner for the Global Brand Houses and participate in international meetings.
9. Partner and learn from best practices around the world.

Role Responsibilities

1. Lead, form, and develop the Lifestyle Marketing Team.
2. Define and implement Brand Strategies for a Portfolio of brands.
3. Drive Brand Equity Building for the key Brands (Jim Beam, -196 Ready-to-Drink, Kilbeggan).
4. Develop Annual Marketing Plans & 3-year Growth Plans.
5. Develop adequate Activations & execute Experience Platforms.
6. P&L responsibility for Lifestyle Brands Portfolio, including full Brand Investment responsibility.
7. Lead and develop a team of approximately 4 people.
8. Partner with Trade Marketing and Sales to provide best-in-class implementation.
9. Elevate marketing thinking and execution to a “Digital First” & “Full Funnel” marketing approach.
10. Handle day-to-day basics (Budget, Business Reviews).
11. Be a key sparring partner for the Global Brand Houses.

Qualifications

1. University degree in business, marketing, communications, or equivalent.
2. 10 years of consumer marketing & trade marketing experience, preferably in international FMCG & beverage and/or spirits industry.
3. Ideally additional sales experience, with strong operational capabilities.
4. Ability to manage cross-functional projects; experience in working in matrix organizations preferred.
5. Experience in project management (including the use of respective tools and methods).
6. Conceptual and pragmatic when required.
7. Strong people leadership skills, collaborative but clear leadership style to lead, build, drive, and inspire people.
8. Managerial responsibility and ownership beyond the direct remit.
9. Excellent knowledge of MS Office.
10. Fluent (spoken & written) in German and English.
11. Demonstrated personal characteristics: self-starter, strategic influencer across all levels, highly motivational.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences, and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status, and all other characteristics protected by law. All recruitment and hiring decisions are based on skills and experience.