Senior Marketing Analyst (m/f/d)

JR Germany; Frankfurt; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading company is seeking a Senior Marketing Analyst in Frankfurt to enhance their marketing strategy through analytical thinking and performance steering. The role involves collaboration with Data & Analytics teams and market research agencies. You will drive a data-driven culture and contribute to digital performance measurement. The position offers a diverse role with international exposure and opportunities for innovation in marketing practices.

Leistungen

Company pension scheme

Deutschland Ticket

EGYM Wellpass

JobRad

Qualifikationen

• Several years of experience in marketing analytics or strategic marketing.
• Proven experience working with Data & Analytics teams.

Aufgaben

• Translate marketing strategy into operational objectives and KPIs.
• Collaborate with Data & Analytics team to define marketing requirements.
• Evaluate local implementation across countries and advise marketing teams.

Kenntnisse

Marketing Analytics

Data Analysis

Performance Tracking

Digital Marketing

Collaboration

Fluency in English

Tools

Google Analytics

HubSpot

Adobe Analytics

Jobbeschreibung

Social network you want to login/join with:

col-narrow-left

Client:

ProCredit Holding AG

Location:

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

14.05.2025

Expiry Date:

28.06.2025

col-wide

Job Description:

ProCredit. We are an international group of development-oriented commercial banks for micro, small and medium enterprises (MSME). We are active in Southeastern and Eastern Europe, South America and Germany. Our overarching goal is to combine a high developmental impact with economic success.
For our Group Marketing team at ProCredit Holding in Frankfurt am Main, we are seeking a motivated
Senior Marketing Analyst (m/f/d)
This position is based in Frankfurt am Main at ProCredit Holding, the listed parent company of our banking group.
As part of the Group Marketing team at ProCredit Holding, you will play a central role in advancing our group-wide marketing approach through strong analytical thinking and performance steering. You will act as a strategic interface between Marketing and Data & Analytics, translating our marketing strategy into measurable goals, relevant KPIs, and operational requirements – while also supporting the countries in evaluating and optimizing local marketing initia-tives. More specifically, you will have key responsibilities and duties, such as the following:

• Translate the overarching marketing strategy into operational objectives and corresponding marketing KPIs for performance tracking
• Collaborate closely with the Group Data & Analytics team (define marketing requirements, specify data needs and processing logics)
• Cooperate with market research agencies to meet informational needs related to customers and competitors
• Prepare and interpret analytical results for Group Marketing, including deriving actionable recommendations
• Evaluate local implementation across countries, identify areas for improvement, and advise country marketing teams accordingly
• Promote a data-driven working culture across the international marketing community
• Contribute marketing-specific perspectives to digital performance measurement, customer journeys, and channel optimization

• Several years of experience in marketing analytics, marketing controlling, or strategic marketing
• Strong understanding of the link between marketing goals, data analysis, and operational execution
• Proven experience working with Data & Analytics teams; ability to formulate precise requirements and interpret insights from a marketing perspective
• Confident handling of KPIs, performance dashboards, and relevant analytics tools
• Solid digital expertise, including experience with digital marketing metrics, marketing automation tools, and web analytics platforms (e.g. Google Analytics, HubSpot, Adobe Analytics)
• Structured and proactive working style, with the ability to provide guidance and collaborate across multiple countries and cultures
• Fluency in English; additional languages are an asset

• A challenging and diverse role with international exposure
• Room for initiative and innovation in shaping the way we steer and measure marketing
• A value-driven working environment focused on sustainability, transparency, and long-term development
• A pleasant and open working atmosphere and an international team
• Flat hierarchies and short decision paths
• Interesting and challenging tasks and cross-team project work
• Great location in the Bockenheim district of Frankfurt am Main
• Company pension scheme
• Deutschland Ticket (country-wide transportation pass valid on regional trams, busses and trains)
• EGYM Wellpass (membership valid at a number of gyms throughout Germany as well as for online fitness courses)
• JobRad (pick a bike and pay a monthly rental fee to the company with the option to buy after three years)

JBRP1_DE