Shopper Activation Specialist W/M

TN Germany; Garching bei München; Vor Ort; EUR 40.000 - 70.000; Vollzeit

Zusammenfassung

An innovative brand in the outdoor industry is seeking a Shopper Activation Specialist to enhance brand visibility and consumer engagement. This exciting role involves collaborating with sales teams to drive sell-through solutions, executing impactful in-store activations, and monitoring performance metrics. The ideal candidate will have a background in shopper marketing, a passion for the sports industry, and exceptional communication skills. Join a forward-thinking company that values creativity and strategic thinking, and make a difference in the consumer experience across Germany.

Qualifikationen

• 1-3 years of experience in shopper/trade marketing in FMCG or Sporting Goods.
• Understanding of wholesale and retail business models.

Aufgaben

• Enhance consumer experience and brand visibility with premium partners.
• Plan and execute consumer-facing events focusing on key areas.

Kenntnisse

Shopper Marketing

Customer Engagement

Brand Visibility

Performance Tracking

Communication

Ausbildung

Bachelor in Business

Tools

Microsoft Office

Jobbeschreibung

Social network you want to login/join with:

Shopper Activation Specialist W/M, Garching

Client:

Salomon

Location:

Garching, Germany

Job Category:

Other

EU work permit required:

Yes

Job Reference:

6a3e22250e24

Job Views:

1

Posted:

09.05.2025

Expiry Date:

23.06.2025

Job Description:

With a strong expertise in marketing and consumer engagement, you contribute to the growth of an innovative brand in the running and outdoor industry. As a Shopper Activation Specialist at Salomon, you enhance brand visibility, create impactful consumer experiences, and drive sell-through with our strategic partners in Germany.

Your main goal :

Enhance consumer experience, brand visibility, and sell-through at point of sale together with premium partners, local key opinion leaders, and our retail stores, focusing on our epicenters.

Your missions :

1. Customer Engagement: Collaborate with sales and customer teams to develop strong sell-through solutions aligned with joint customer plans.
2. Drive Sell-Through: Deliver key activations at POS supporting relevant campaigns with wholesale partners and our stores.
3. Shine Instore: Support trade marketing plans to highlight and strengthen brand presence in-store.
4. Retail Initiatives: Coordinate store openings, promotional actions, and visual merchandising programs.
5. Event / Activation: Plan, execute, and report on consumer-facing events with a focus on epicenters.
6. Performance Tracking: Monitor KPIs, digital ROI, and provide actionable reports to local and EMEA leadership.
7. Collaboration / Network: Create, activate, and grow influencing communities in our epicenters, collaborating with local opinion leaders to attract new consumers.

Qualifications

Essential skills & experience

• 1-3 years shopper/trade marketing experience in leading branded consumer goods, FMCG, or Sporting Goods.
• Experience working directly with accounts; sports industry experience is a plus.
• Bachelor degree in Business with a focus on marketing preferred.

Essential competencies

• Understanding of wholesale and retail business models.
• Knowledge of consumer/shopper behavior.
• Budget planning, tracking, and vendor management skills.
• Understanding of brand, marketing, and shopper concepts.
• Ability to analyze trade marketing KPIs.

• Languages: Fluent in English, proficiency in German mandatory.
• Computer skills: Proficiency in Microsoft Office; graphic/design skills are a plus.

Additional qualifications:

• Customer Focus: Advocates for the customer, trusted advisor, strategic thinker.
• Communication: Exceptional storyteller, adaptable to various audiences and channels.
• Collaboration: Builds networks, resolves conflicts, achieves win-win outcomes.

Additional Information

Permanent full-time contract. Located in Garching, Germany. Willingness to travel across Germany to meet key account and premium partners. Driving license required.