Field Product Marketing

TN Germany; Hamburg; Vor Ort; EUR 60.000 - 120.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic Go-to-Market Lead to drive Azure Infrastructure strategies in Germany. This role is pivotal in translating corporate objectives into actionable plans, fostering collaboration across teams, and advocating for innovative solutions. The ideal candidate thrives in a fast-paced environment, leading virtual teams to achieve ambitious goals while navigating challenges with strategic insight. Join a mission-driven organization that values growth, integrity, and inclusion, and make a significant impact on the future of technology in the region.

Qualifikationen

• Proven experience in developing and executing marketing strategies.
• Strong leadership skills with a focus on team collaboration and results.

Aufgaben

• Develop and execute business strategy to drive sustainable growth.
• Lead cross-functional teams to align on marketing and sales objectives.
• Advocate for Azure solutions and drive customer engagement.

Kenntnisse

Marketing Strategy

Business Leadership

Cross-Selling

Stakeholder Engagement

Change Management

Ausbildung

Bachelor's Degree in Business or Marketing

Master's Degree (preferred)

Jobbeschreibung

The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross Azure insight and execution excellence in our Area (Germany), bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

We’re looking for a highly driven, motivated marketing and business leader to join our Go-to-Market (GTM) team. This role requires someone who thrives leading a virtual team, acts as a thought leader, develops marketing strategy, and tracks success criteria and performance metrics. The Azure Infrastructure SAP GTM Lead for Germany develops and executes business strategy and tracks the efficacy of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year. You lead definition and orchestration of strategic go-to-market (GTM) plans across the business. You drive area leadership through revealing and pursuing long-range, white-space growth opportunities and investment plans. You excel at creating alignment and action across teams, move roadblocks and simplify complex concepts, truly live for big challenges, and you are not afraid to take thoughtful risks working in deep partnership with the field, Corp and marketing team.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond

Responsibilities

• Product Advocacy: Acts as the primary product and technical advocate, evangelizing Azure solutions across the business. Identifies and develops strategies to drive cross-selling scenarios and attach points across Azure product/service area(s). Provides guidance to sales in customer engagements (e.g., resources and programs, best practices for scaling, change management, and deal coaching for segments), and counsels partner practice leads.
• Business Management: Develops and executes business strategy and tracks the efficacy of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year. Actively leads and engages with all stakeholders across the area/subsidiary for One Microsoft orchestration. Grows organization capability to drive true insights, learnings and blockers for leaders, managers, and sellers. Leads regular cadence of connections with corporate (e.g., MCAPS Microsoft Customer and Partner Solutions; global sales, marketing, and operations, the business group, engineering) to execute strategic planning. Activates leaders and managers on investments and resource optimization, leveraging data and analysis.
• Go-To-Market (GTM) Strategy, Planning, and Delivery: Develops plans inclusive of marketing, field, consulting, customer success, and partner functions that support a One Microsoft approach to overall business strategy and execution. Builds Azure GTM Plan with Sales, Customer Success, Consulting, Partner, and Marketing to drive business growth and align Azure Solution plays and programs to our (Germany) Area capability. Lands programs and investments with a solid ROI aligned to corporate and local priorities. Drives change management to accelerate growth and leads the team to deliver on targets by orchestrating execution and providing GTM objectives to drive marketing strategies for customer acquisition, acceleration, adoption, and advocacy. Advocates as the voice of the Customer, Partners, and Field to provide thought leadership on the competitive landscape, solution area gaps, sales trends, etc., to improve the GTM plan.
• Field Enablement: Serves as the primary orchestrator between corporate and the field, ensuring alignment on business results and actions. Strategically activates the partner ecosystem to enable results. Identifies failure points and orchestrates resources to mitigate. Drives standardized rhythms and tools that increase customer and partner-facing time for sellers.