Social Content and Performance Manager

TN Germany; Weinheim (Kernstadt); Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in Weinheim is seeking a Social Content and Performance Manager. The role involves developing digital strategies, managing social media campaigns, and optimizing performance based on analytics. Ideal candidates will have experience in marketing and a relevant degree.

Qualifikationen

• 3 years of relevant experience in marketing or performance marketing.
• Experience in FMCG or media/digital agency preferred.

Aufgaben

• Support in developing and implementing Paid Digital strategy and campaigns.
• Build performance media campaigns and manage assets.
• Track media analytics to improve campaign efficiency.

Kenntnisse

Marketing

Digital Marketing

Performance Marketing

Social Marketing Management

Ausbildung

University degree in Business Administration

University degree in Marketing

University degree in Digital Media Management

University degree in Communication

Jobbeschreibung

Social Content and Performance Manager, Weinheim

Client:

Location:

Job Category:

Other

EU work permit required:

Yes

Job Reference:

3843b850014b

Job Views:

1

Posted:

13.05.2025

Expiry Date:

27.06.2025

Job Description:

Working at Freudenberg: We will wow your world!

Responsibilities:

1. Support in the development and implementation of Paid Digital Consideration and Conversion strategy and campaigns with focus on Social Media channels.
2. Translate advertising campaigns into tailored social media spots that fit the target audience.
3. Build performance media campaigns, manage media and assets, and develop content that performs best.
4. Identify signals from consumers and optimize campaigns (e.g., Google’s Performance Max) for assets and efficiency.
5. Track media and search platform analytics (Google, YouTube, Meta) from our brand and competitors to improve assets and future campaigns, ensuring KPIs and ROI are met.
6. Align social and low-funnel activities with our website and shops.

Qualifications:

1. 3 years of relevant experience in marketing, digital marketing, or performance marketing, ideally in FMCG or a media/digital agency.
2. University degree in Business Administration, marketing, digital media management, communication, or related fields.
3. Proven track record in social marketing management and performance marketing.
4. Experience with FMCG or non-food categories is advantageous.